Not sure how you're seeing 129,000 results. Maybe you can post an imgur? Let me start: https://imgur.com/a/tPEkbNB Eh, you would be surprised. I'm a fan of quality content with little or no backlinks as opposed to mediocre content and buying backlinks. Capitalism always propagates strong beliefs. In this case: cheap articles & cheap backlinks. Hey this is a pretty good question. I'll try to speak only based on data. My highest converting article had the following above the fold (the first thing you load the article): a headline that said "3 reasons you should buy" and a list of 3 reasons why they should buy. And then my affiliate link right below that. I do this because if they were already thinking about buying, I want to support them without a shadow of a doubt. If you put doubt into the consumer's mind, you'll want to the person to explain it. I did this but after the "3 reasons to buy" where I included an in-depth review of the product that includes improvements / criticism. So to answer your question. This is the format: h2: " 3 reasons you should buy" list: 3 reasons why they should buy (really good ones) Affiliate link. I used AAWP because the button has the amazon logo and my conversions increased after that because it's not just a simple orange button like my competitors used. h2: "Benefits and Features": This is why you conversationally talk about the product. However, make sure that when you mention anything, that it goes back to they should / shoudn't buy. I guess "hard" is relative. Try ranking for this keyword as opposed to "best massage chair" and tell me which one will be more difficult Astute observation. It's actually picking up a lot of steam. Even after the cut, it's making more than $200 / month still. I see a lot of big products being ordered every day. I think someone could easily flip this site if they replaced the affiliate program. I just wasn't willing to at the time and still am not. I just don't care about this niche and don't enjoy writing for it after doing it for months. I did build backlinks but I don't believe it was relevant. Just because I track the pages that converted and those are not the ones that have backlinks.