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[Method] rise your recurring income about $500 every week

Discussion in 'Offline Marketing' started by j3rki, Feb 23, 2012.

  1. j3rki

    j3rki Regular Member

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    Hi everybody,

    this is my method I want to apply to the german market. I believe, its used yet but of course not saturated!
    I know that it is partly written down in other threads here but I allways apply a little twist to all methods Im using. This method is fairly nothing new so dont expect any awesome :)

    My plan is to sell offlinebusinesses a great website for $0! Totally free design! I only charge $97 per month for maintance, support, hosting. I know its much but you have to decide > more contracts, less money each or more money per contract but maybe less signups
    Its much easier to take care of like 50 and make 5,000 per month then handle 150 customers! Everybody wants something here and there and your phone will be hot like mount doom from lord of the rings.

    So thats the plan:
    1. Research the yellowpages, newspapers and stuff
    2. collect as much adresses as possible. look for businesses with no or a crappy website cause they need a spacy 2012 website to get more customers! The best is to take niche by niche like plumbers, than lawyers and stuff.
    3. Create a standardlayout for the niche with wordpress/wix/what ever and edit the title and stuff for each business. Make screenshots of every page.
    4. Write a letter! Forget cold calls or email, they want something in their hands. trust me!

    Tell them that you are starting here in [city] with your own webdesign business and did some research for other companys. you found their website(if they got one) and thought that its very out of date regarding the design and the SEO. you are looking for your first customers to get reviews and offer them a free design with a value of $997. (just tell them you are working like 10 hours on it and work for 9X dollars per hour). Make them feel its much work and hard to do but you will do it for free to get their feedback.
    Tell them that you will take $97 per month for a search engine optemized domain, hosting, maintance and support for every internetquestion they have. To SEO-domain is important cause its very hard to get their details to change their domain and stuff so just take it easy and buy a new one for not much money.like www.plumber[city][name].com mustn be seoed but look like!

    My point is: get called back or just send them a contract with or what ever? Im a bit afraid of calls and face2face so what would you do?

    If they agree set up a contract which is good for you. Im from germany and a good contract safe lives here lol. Tell them its 12 month and not cancelable until 6 months. After 12 months it autorenew it for 12 new months.

    Thats just it. You now have to wait. I will send out all letters of one niche by time. My home and neighborcity got about 250 plumbers in total just in yellowpages. So 250 letters! One letter will take about 15 minutes to creat. Close your door, take some time and creat, creat, creat!

    Important! Dont send 250 letters when you dont know the conversionrate! Try it with 10 letters and optimize it! When you have 3 clients with one letter then take that letter, do it with 250 adresses and send the shit out. 10-20% conversionrate is of course doable. So you will get 25-50 clients just from plumbers. Then go to lawyers/taxguys/cleaners/hairstudios and stuff. If you just sell ONE single contract per day, 5 a week you will add $2,000 every month to your recurring income! Do it for one year and you will earn $24,000 per month and have to do nothing then check mails/phone once or twice a week. Wait for 6 months with as much clients as you want (my desired number is 260 clients. thats 24k/month). Now sell your business for 1,5 million dollars, build a house, put much to the bank, relax :)
    Or drink some coffee and sell more pages :) Do it for years and you will be a millionair. No joke :D

    What do you think of that plan? :)
     
    • Thanks Thanks x 2
  2. 247hustle

    247hustle BANNED BANNED

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    u german? if so lets talk :)
    BTT: nice idea, but you may need some tweaks :)
     
  3. moonbitee

    moonbitee Junior Member

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    I think is a great plan, already implemented in many places but still not even close to being saturated. Im implementing almost the exact same method in my city and I also have pretty good expectations.

    Im creating a LTD company here because business are much more prone to buy services from a established company than just a freelancer, it costs only about $400 bucks so its a good investment.

    Good luck man, I hope you post your sucess here, if you wish we can exchange tips and experience on developing this method that surely can make you loads of money if you stick with it and keep tweaking.
     
  4. Jon0

    Jon0 Regular Member

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    In the process of doing something similar myself. Definitely a numbers game. Direct mail would be better than cold calling or sending an email. Personalise the letter, and tell them to give you a call if they're interested in taking the site off your hands. A 10-15% conversion rate is potentially easily achievable doing this.
     
  5. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    Good summary of threads already posted here. Best of luck to you!
     
  6. imprint

    imprint Junior Member Premium Member

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    Elaborate why you think that direct mail is better than cold call? Both want the same results, to pick up sales, but one is just a "I'll do this to make it seem like I'm trying to get clients", while the other is actively picking up the phone and talking. I can call 3 people in the time it takes for you to customize one package, and guess who's going to pick up more clients at a lesser cost?
     
  7. j3rki

    j3rki Regular Member

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    Thanks for your positive feedback! What is your Salesletter looking like?

    and yes, im german ;)
     
  8. carlito

    carlito BANNED BANNED

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    this used to work a few years ago, not now, everybody will laugh at your face if you charge them $90 monthly for a website whereas they can get one fully free in many places (godaddy, OVH, wix, etc...) they just have to search for "free website" on google and they will have billions and billions of results...

    Anyway it's nice to hear it works for you :)
     
  9. blackwp

    blackwp Junior Member

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    The idea is great but 10-20% conversion rate is not a realistic CR. I think you would be better of to lower your price and upsell them later imo. Once you have them as a client it will be easier for you to sell higher ticket services.

    Best of luck to you!
     
  10. RobBanks

    RobBanks Junior Member

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    true but i think there are enough people in the world that would also think they are paying for the website setup and the maintenance of the site by the professional web guru (OP) is what the 90 dollars goes towards not the actual hosting. its a numbers game, sooner or later people will bite. just look around at some of the other stuff that sells for way more.
     
    Last edited: Feb 23, 2012
  11. Codythebest

    Codythebest Senior Member

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    It works. I did that with Real Estate agent between 2000 and 2004. Free site with $25/month maintenance. I had 150 account at peak...
     
  12. imprint

    imprint Junior Member Premium Member

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    With that mentality you'll never cry in a Ferrari. Sure there are free methods of getting a website, but you shouldn't be selling the idea of a website, like you said anyone can get one, you're selling the idea of what YOU can do to make that business more money, website just happens to be part of the package to bring that business up to speed.
     
  13. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I dont buy that one bit, sure they can get a free website but can they get free a fully SEO optimized website that has a CHANCE to rank in google?

    My answer is no, sell the sizzle not the steak!
     
  14. Jon0

    Jon0 Regular Member

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    What do you do when you get a cold call? Chances are 90%+ will say, 'No we're okay thankyou'. And you'll move on to the next call. With direct mail at least you have the opportunity to ram the offer down their throat and catch their attention. Obviously, there's pro's and cons for both. IMO, Direct Mail would work much better.
     
  15. j3rki

    j3rki Regular Member

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    I meant I will use it, Im not using it at the moment!

    But people.. opend the yellowpages in a book and the taxicompany which is on the top under 'yellowpages' even do not have a website!

    Im thinking about it cause so many of you tell me 'used it years ago'.. what if they really laugh? just move to the next. But I need 20 clients to just keep my expanses safe.

    This here is just my idea of offlinemarketing. No fuckin body here knows about omr, gplaces, even SEO! but start with standart then upsell!
     
  16. imprint

    imprint Junior Member Premium Member

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    Sure, there are going to be the ones who deny you, and if your script sucks, you'll surely get denied, but in the end I much rather be denied over the phone than wait around forever (because likely they won't call/email you to tell you, thanks for the package, I don't want it though). While someone can maybe mail out 20 packets (or less if you're making the site, printing pages, etc.) on a good day, you can lay down a lot more phone calls, and once again at a lot lower acquisition price.

    Don't know what you're are going at in the first bit but the last bit was the gold nugget, but double edged. While a website is a great door opener, don't be like others on the forum who offer, V,W,X,YZ services for below $100 / month price (picking up low value clients), because when you go to up sell a service that cost more than a few bucks, your clients (being the low value ones) will be more likely to bulk at the price differences.
     
  17. calebmann

    calebmann Power Member Premium Member

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    put it to work and let us know how it turns out! This is an interesting method, i think it could be tweaked a bit better. but good job!
     
  18. j3rki

    j3rki Regular Member

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    Of course not. Im looking for companys with for example at least 10 cars (taxi/plumbers etc.) to ensure, they HAVE money. These are the guys who will pay 1k+/m for SEO. The smallerones will say "ah! you wanna sell us more for huge prices? u know what? forget that website my bro can do it for free." and you are out ;)
     
  19. theag

    theag Junior Member

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    hows it going for you? have you started?