Hi everyone. I noticed recently that on all niches there are some pages with nothing related (company, website) but just are reference pages for a specific keyword. What I understand is that they combine a strong keyword in the title of the page + lots of followers. And then when someone types the keyword, let's say "athletics" because they have 200 000 likes they come up first on facebook search engine which drives them more and more likes and so on. Now my question is: is there any method or technique to build this kind of pages ? Is it just about buying fake likes at the beginning and then grow naturally from being on top of the searches ? Would it make sense to start with a less broad keywords and then change the page name to add a more competitive keyword ?