[METHOD] POD (Print on Demand) Dead? Allow me to change your Mindset…

What do you think ?

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  • No man, You just gotta put in more work to explain better...

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Topiano

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POD (Print on Demand) has been up for a long time with people making lots from it. Lately, people hardly work on POD system because they believe it all dead. No, it’s not – to me, the whole system got saturated with people hardly thinking of working with a new system that could earn ‘em some money.

Without FODA’AHDO, Let get straight to work;

We will still be using the old Facebook ads to get some traffic but this time not the traditional way of ‘’Warming up the audience” before finally having them targeted to get sales! That’s like getting money wasted on people you don’t care about you anyways. The audience are warmed up already and all you need is getting the perfect product right on their face. It’s more of reverse psychology type of thing – seeing what’s being reacted to on a final redefined product, trust me the buying rate is always HIGH!

To get this going;

We will be working with Facebook audience insight: https://www.facebook.com/ads/audience-insights/people?act=356686338&age=18-&country=US for 7-10 minutes research.

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  1. At the interest Box – Enter a Niche of interest (Seed keyword will do fine) - for this illustration, I will say “Dog”. You could laser target your niche working with cat and others.
  2. Country – US or any top tier country of your target.
  3. Hit the ‘’Page Likes” to get popular related pages on niche of interest.
  4. You should see “Ads Click” data on “Activity tab” – Anything above 25 is generally okay with me.
Now that you a target page with good ads click data and large audience.

Next phase would be hovering around the page shared pictures and videos. What are we looking for you ask? Well, we need the most engaging contents on their wall – Working with Desktop (PC/IMAC/Laptop) would make the whole process hassle-free as you can easily navigate through their album folder compared to digging around with mobile.

Remember, we need the most engaging contents on their profile that can easily be converted to FP – Likes, comment, shares – Put all these factors to work. Found one? Great!

The gist is, we will be converting this "Processed Product - PP" (IMAGE) to a "Final Product - FP" that would make us money. Still don’t get the image? I should probably help - Try to be an entrepreneur.


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Using a personal example from one of my projects;
I found this;


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I will refer this to our "Processed Product - PP" with good engagement from the page I found it, over 32k likes with 1k+ comments and lots of shares.

The '' Final Product - FP" would look like this;


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Having someone model the "Final Product " would increase the conversion rate, right? So, I did;


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The best part? Your audience are warmed up already since they have initially reacted to the content. You just got to scale this sh*t and watch the profit roll in.

Pro Tip:
  1. Don’t fuck your conversion rate up with 5 USD design / Free online design websites.
  2. You should have the “Processed IMG” on the lander – Help increase conversion even better.
  3. This approach could be used to for literally anything apart from T-shirt. Mugs, Necklace, Phone cases just name it.
  4. If you feel you’ve maxed out the audience, You have enough data to create LLA.
  5. This could literally net you a new product for your Shopify store – You just got to do the research.
  6. You still need tip 6? C’ mon man – Get to work already!!
 
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Excellent explanation! Thanks for this OP. Bookmarking so that I can read it again and try it out next week.
 
POD may not be dead, but is it worth the time? Are you actually making any decent money with POD and FB ads?
 
The cleanest explanation i have read on BHW.
This is another good idea, i love being on BHW
 
Damn, this is just spookey. I was actually having this discussion with a couple of people regarding POD being dead and/or oversaturated. This is just perfect timing, thanks!

POD may not be dead, but is it worth the time? Are you actually making any decent money with POD and FB ads?
"decent money" it´s very subjective. What do you understand by this? $5k+ a month? $10k+ a month?
 
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after get the product done, you create facebook ads targeting this page?
 
Damn @Topiano, that's really clever.

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Waiting for "this should be in Jr. VIP" comments.
 
What POD site do you use? like printful, printify etc.
 
Popular does not = actionable engagement. To make money via social media you need to find pages / influencers that can deliver actionable engagement.

Remember fb / ig main purpose is to keep you on fb / ig. As a businessman yours is to make a sale. Those two are not compatible. You need to figure out how to use social media to get people to take actionable engagement on your site not on fb / ig.
 
The cleanest explanation i have read on BHW.
This is another good idea, i love being on BHW

Glad you likeit.

Damn, this is just spookey. I was actually having this discussion with a couple of people regarding POD being dead and/or oversaturated. This is just perfect timing, thanks!

No, It's not dead.

after get the product done, you create facebook ads targeting this page?

That's correct, You have a warm audience to target.

What POD site do you use? like printful, printify etc.

I work with viralstyle. There are more options options out there.
 
have you used snapchat ads before? my faebook ads account was banned...
 
Even with this "warmed up" audience, it is still going to be hard to have a design that hits them in the right spot, don't forget that these people are being bombarded with POD (the reason why is it so goddamn hard to get into) and even when you have a winner design the method is not really scalable i know you have lookalike audiences but in my experiences lately it gets you targeted people on 3 of the 10 ads.

It's not a bad method, but this will not give you constant winners wich you need to break even let alone to make a profit.

POD + Facebook is not dead, but it is on life support and be prepared to sink $1500/$2000 into this (ads, designs, the POD service)

This is not for the faint-hearted :D
 
Is there a way to sort the post by number of likes ?

Assume I want to sell tshirt around Golden Retriever Dog.

What will be the interests?
Is it just Golden Retriever dog ?
 
Is there a way to sort the post by number of likes ?

Assume I want to sell tshirt around Golden Retriever Dog.

What will be the interests?
Is it just Golden Retriever dog ?


This is more undersanding basic facebook tactics of running ads. Really you don't have a target yet until you're done with the research.

Nice share OP. Thanks

Cheers man

following you bro good sharing

Cheers man...
 
thanks so valuable information it is. Just curious want to know is it possible with Instagram page? Have any audience insight thing for Instagram like see data for ad clicks, target Instagram page.
 
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