popzzz
Supreme Member
- Apr 12, 2009
- 1,314
- 13,986
PLR Article Marketing Tips
One of the easiest ways to get traffic to your website is by article marketing. It is
not the fastest, but it is easy and cheap. When you are first starting in the
internet marketing business, you need things that are easy and cheap.
Now, just about anyone with moderate English skills and minimal writing ability
can write articles and publish them on the various article directories. And if your
articles are remotely interesting, you can have them picked up by various
webmasters and bloggers to use as information on their sites within hours of
being published.
But just exactly what needs to be done to have these articles point back to your
website? Most experts will tell you that you need to have the all important
keywords in your article point back to you website. Well, if you are a newbie, just
what is a keyword, and how is it used to point traffic to your website.
And then the expert will tell you that you need to use the long tail keyword and
throw in latent semantic indexing. Then the expert tells you that you need to pay
attention to back links, reciprocal links and the next thing you know, you will
probably need a witch doctor and a human sacrifice are two. At least, that is what
it felt like when I first tried to break into internet marketing.
This didn?t include building a website, learning html, php, css, or the whole
alphabet of website jargon, it is no wonder that most people throw up their hands
and quit. If you try to take in everything that you need in order to start an online
business, you can quickly get overwhelmed.
There are some assumptions that we will make in this report:
? You have a website. (It can be html or a blog)
? You want to drive traffic to your website.
? You have blown your budget getting your website put together and you cannot afford PPC.
? You have basic writing skills.
? You have a burning desire to succeed.
? You want to drive traffic to your website.
? You have blown your budget getting your website put together and you cannot afford PPC.
? You have basic writing skills.
? You have a burning desire to succeed.
Before we get started, there are a few basic things that you need to understand in
order to implement article marketing.
? Keyword
? Back link
? Long tail keyword
? Headline
? Article body
? Keyword density
? Signature file, About the Author Box
? Back link
? Long tail keyword
? Headline
? Article body
? Keyword density
? Signature file, About the Author Box
What Exactly Are Keywords and How Are They Used Effectively?
One of the primary uses for the internet is searching for information. There is a
wealth of information online about virtually every topic known to mankind. It
doesn?t matter what you are searching for, you can find it online, the problem lies
in finding it.
This is where the search engines come into play. When a person tries to find the
information they are searching for, they type in a word or phase that describes
the information they are searching for. This is known as a keyword. The search
engines try to match the search phrase with the millions of websites that contain
the information being searched for.
Of course, it?s impossible to get ranked on the first page for every single keyword,
especially those broad keywords. For instance, if you were to do a search on the
keyword ?dating?, you?ll realize there?s a huge amount of results being displayed.
This means there?s a large amount of competition which makes it near impossible
to appear on the first page of the search engine using articles.
However, if you were to target and do a search on a more specific keyword such
as ?guide on dating?, you?ll realize there?s significantly lesser amount of
competition for it. This will make it easier for your articles to appear on the first
page of the search engines. Such specific keywords are otherwise known as long
tail keywords which should be the keywords you try to target and rank high for.
How Does Article Marketing Work?
Earlier we touched on using keywords or phrases to find things on the internet.
The secret to article marketing is pretty simple; you write an article about the
keyword in question.
But how do you know what the keyword is? That is really a simple question, and
if you get it right, you can make a lot of money marketing online. Get it wrong,
and your efforts are doomed from the beginning.
People don?t just use one keyword or phrase to find the information they are
looking for. They use a multitude of other words to search with. These are what
are known as long tail keywords. And this is one of the secrets to article
marketing.
Let?s take dog training as an example. The keyword here is dog training. But how
do you know what the competition is, and how many people are searching for this
particular keyword?
There are several ?Free? tools available to perform this search. Personally, I like
to use Keyword Elite to perform this search, and Keyword Elite isn?t free. It is a
great tool, not only for finding keywords, but telling how profitable the market
will be. One thing I really like about it, you do the work of both of the other tools
at the same time. But if you have blown your budget, these free tools will work
just find. After you make some money, you can always get the other tools to help
you with your research.
The two free tools for this research are Good Keywords and Google. With Good
Keywords you type in your primary keyword, and it will give you related search
terms, or long tail keywords. With Google, you can find out what the competition
is for the keyword you are working with.
The main keyword has over 100,000 searches which is quite a few. However, it
has over 26 million competing sites. This is pretty massive competition, and for
most people, you will not be able to compete at this level. But don?t give up just
yet. This is where the long tail key words come into play. These are keywords
that are searched on fewer times per month, and more importantly, have less
competition.
For example, ?search and rescue dog training? has 814 searches, and 10,200
competing websites. This is a lot easier to rank for.
I told you earlier that article marketing was one of the simplest and easiest ways
to get traffic to your site. Well here is the secret, you simply write an article about
?Search and Rescue Dog Training?. Then you publish this article to the various
search directories.
Your article needs to include a heading, the body, and the about the author box
(the most important part). The heading needs to include the keyword or key
phase you are trying to rank for. In our example the title would be ?Search and
Rescue Dog Training Made Simple?, or ?How the Police Train Their Search and
Rescue Dogs?.
The search engines use Latent Semantic Indexing, so you want to use words that
are similar to you key phase, but they don?t necessarily have to match the phase
100%. This allows you to write your article more normally, that people will be
able to read and understand more easily.
How to Determine Your Keyword Density Level
I think this is one of the more misunderstood parts of article marketing. I?ve
heard the keyword density should range from 0.5% up to 6%. Personally, I think
0.5% is too low, and 6% will probably get your article classified as spam, and you
could get your article de-listed. I?ve had the best results when I keep the keyword
density between 1% and 2%. The search engine bots can figure out what the
article is about, and people are able to read it without it appearing forced.
Basically, you need to include the keyword in your title, and you should include
the keyword in each paragraph. You also want to include the keyword in the
About the Author box as well. This will normally get you between 1% and 2%
keyword density level, which is where you want to be.
About the Author Box
This is the most important part of your article. Here you provide the link back to
your website. Without this link, your article may have the best information
available on your topic, but if you don?t provide a link back to your site, all your
effort has been wasted.
Your link needs to contain the full URL and not just a hidden hyper link. For
example http://www.mysite.com not just mysite.com as this allows the spiders to
identify the link to your site and find it.
Every time your article is used, it will provide the all important one way link to
your website.
A Step-By-Step Guide to Article Marketing
Step 1: Identify a niche market
You must first identify a profitable niche market which you want to target. Lets
say for instance your website sells relationships guides, so one of your targeted
niche markets can be inter-racial relationships.
Step 2: Find a product to sell or affiliate programs to promote to your
niche market
For this, I?m assuming that you have not found a product to sell. If you are an
affiliate marketer, you can visit some of the affiliate networks like
www.ClickBank.com and www.PayDotCom.com to find a decent product to
promote.
If you already have a website which offers a product targeted to your niche, you
can skip this step.
Step 3: Find at least 20 related keywords for each product
Next, you need to do your keyword research. A useful tool would be Keyword
Elite.
Once you have gathered at least 20 keywords for the product/website, you can
move on to the next step. Nonetheless, to improve your efforts, you might want to
find more keywords.
Step 4: Write articles for your keywords
You can now start churning out the articles for your desired keywords. You need
to write at least one article for each of your keywords. Remember, this is not the
time to show off your writing skills. Though your articles ought to be free from
major spelling and grammatical errors, you don?t have to use lots of bombastic
and flowery language. Keep your sentences short and straight to the point and
focus more on the content than language.
If you simply can?t write, you can also outsource the writing of your articles to
others.
There are a couple more tips on writing articles which shall be covered in the
section below.
Step 5: Submit your articles
Once you have your articles written, its time to submit your articles to the article
directories. You do not have to submit the same articles to all the directories that
you can find. Do take note that Google views this as duplicated content and will
impose a penalty on these content.
You just have to pick a few directories which are high in PR and traffic and
concentrate your efforts on these few.
Or if you prefer to put your articles submission on autopilot, you can subscribe to
Submit Your Article.
Examples of Article Directories
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articledashboard.com
http://www.articlecity.com
Conclusion
The final secret to article marketing is to write lots of articles. There are nearly
70 keywords that have over 500 searches a month. Write 70 articles, one for each
keyword, and point them towards your website. Eventually, you will start getting
traffic to your site, and it will not cost you anything.
Now, if you don?t want to take the time to write the articles yourself, you can
outsource the work, and hire someone to write the articles for you. But however
you do it, you need to write a lot of articles and have the About the Author Box
point back to your website. Remember to do the necessary keyword research,
and target your articles to your website too!
Enjoy ..... :cool2:
