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[METHOD] Lead Generation: Spoonfeeding Style

Discussion in 'Offline Marketing' started by moeatwa, May 14, 2012.

  1. moeatwa

    moeatwa Regular Member

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    Land of the Nile
    Hey Everybody, before I get started on this method, there are some people that just HAVE to be give honorary mentions:

    1. Dj Co2: My best friend and fellow BHW'er, his friendship is the greatest profit I made off this forum. Dj Co2 double and triple checked all possible things that could have gone wrong with this method. He's a master contingency planner.

    2. Taktical: His $15,000 Offline method thread is the inspiration that we drew on to get this method off the ground. We also borrow from him a bit at the end. We're still not quite at $15,000/mo Tac, but we're getting there! ;)

    Breakdown of this method:

    Basically we call/email potential clientele which we scrape from Online Editions of rural newspapers all over the world and offer them Local SEO and ORM. The more far-flung the better, as these folks generally have no idea what ORM is, and yet, are obviously concerned enough about their reputation that they spent money on a (more often than not) fruitless and obscure newspaper Ad.

    Without further ado, here's what you're gonna do:


    Step 1: Using Scrapebox, scrape Last 24 Hour/ Last Week/ Last Month (Whatever works for you) results with the Footprint:
    Code:
    "Classifieds"
    and the Footprint:
    Code:
    "Classfieds" filetype:pdf
    in Scrapebox or any other SERP Scraper
    [TIP] For local business targeting you can use a Footprint of:
    Code:
    "Classifieds +Location"
    or, you could scrape from the local G domain, such as .com.uk or such.

    Step 2: Put all of these PDF files URLs in a Download manager such as JDownloader=> Download

    Step 3: MERGE all of those PDFS into ONE BIG PDF using Adobe Acrobat

    Step 4:
    Save the PDF file as a Text file in Acrobat

    Step 5: Extract webpages from this PDF using a Regex program==>Save this as a text file
    [TIP] Some examples include FOCA, bareGrep, BestSEOSuite's Link Extractor and this:

    Code:
    http://wareseeker.com/Email-Tools/gurus-URL-Grabber-1.0.zip/8038104
    Step 6: Bulk-check the Alexa ranking for these webpages

    Step 7: Go back to your Bulk PDF document and find the webpages with low Alexa ranking with Ctrl+f==> Gather these prospect's contact information
    [TIP] We use a Google Docs Spreadsheet to coordinate everything. Categories include things such as "Prospect Name" (If it's a family business or such) and "Phone Number", "Fax", etc.

    Step 8: Send emails/call these clients using the resources from the Offline Section of the forum. You could use Tacktical's $15,000 thread for example, for things like the sales letter, the commission agreement, etc. (We do. Thanks Tac!) :D
    [TIP] Get an International Skype Account if you're going to be calling. Include an image of the Ad in your report if you're going to be emailing.
    [TIP] Setup an authority business website with information on what it is you do to point your clients to in your emails or phone calls.
    [TIP] If you've got the time and money to spread out, try getting in touch with local community teens and asking them to scan their Local Community Classifieds for you. This opens up a host of exclusive markets you know no one else has touched (pretty much).
    [TIP] If you're scared of calling the clients yourself, outsource the work to an experienced telemarketer on oDesk or Freelance, whatever.

    For good measure, here's a copy of our Calling Script:

    Code:
    Hello, is this <First Name, Last Name> from <Company>?
    
    Good morning Mr. <Last Name>, my name is <Your Name> and I am from a search engine optimization firm known as <Your Website/Company name>.
    
    The reason I am calling you today specifically is to talk about the Ad you Placed in <The Newspaper Name>, on <Date>.
    
    I'm Curious, what kind of response did you get from that ad Mr. <Last Name>?
    
    I am calling you after doing some very thorough research on your business these past <Duration>, Mark and I'm sorry to have to tell you that a lot of your competitors such as <firm name> and <firm name> are ahead of you by quite a bit in this regard.
    
    I see that you have a website, have you ever tried optimizing it for the right search terms or hired someone for that?
    
    According to our research you have a very good chance of ranking for the keyword <KW> in Google. This keyword gets <X> local searches a month. That's <X>, highly targeted potential customers interested in your services/products every single month.
    
    [B]If the client says:[/B]
    
    "I am happy with what I have or I am already using a SEO service"
    
    That's great! Just out of curiosity, are you using SEOMoz's SEO services?
    
    (Yes/No)
    
    You know, Mr. <Last Name>, this makes our services even more crucial to you. You see, our specialized services compliment <X>'s very well.
    
    A lot of other people have said the same thing before they had a chance to see how our service works.
    
    "I am not interested"
    
    Well, Mr. <Name>, a lot of people had the same reaction you did when I called them - before they had a chance to see how what we do will benefit them.
    
    [B]or[/B]
    
    I'm just curious, if you are not interested in SEO, and like you've told me the response from your classified ad wasn't good, what is it that you consider doing in the future? How do you find new clients? You really should give SEO a try if you want to gain new clients.
    
    Mr. <Last Name>, here at <our Website/Company name>, we're set on building up our reputation in the <Location> region. As one of our first clients in the area, we'd like to give you a lifetime, 10% discount on our services.
    
    You can sign up by going to <You Website>, and clicking on the "Our Services" tab. The sign-up button is right below the video.
    
    If you reach voice mail:
    Hi, I am <Your Name> from <Company Name>. My phone number is <Skype Number>. The reason I'm calling is in reference to the advertisement you gave in <Newspaper Name>, <X> ago.
    
    
    Well, I hope you enjoyed this thread! Take action BHW'ers!
     
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  2. d4l1t0s

    d4l1t0s Power Member

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    The method itself is not new , but the twisting is new tho .
    Great post op . +rep given
    Keep it up :)
     
  3. verial

    verial Junior Member

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    The targeting of the rural population is genius, although a little stereotypical. I've been targeting folks in the city with good results, but maybe conversions will increase with rural clients.
     
  4. Dj Co2

    Dj Co2 Elite Member

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    Nice method OP.. I'll give it a go :p
     
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  5. moeatwa

    moeatwa Regular Member

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    sure... :p
     
  6. Mr.Profit

    Mr.Profit Regular Member

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    Well,

    This might work if authorities don't get on your back for spam, but there are a lot of ways to interpret this. Yet it's solid and may produce you some nice leads.

    Now, on the technical part, not everyone are able to get their hands on Acrobat so here are 2 free tools to use in the process.

    1) PDF Merge Split Extract
    Code:
    http://pdf-technologies.com/pdf-library-merge-split.aspx
    2) PDF to Text Conversion tool
    Code:
    http://pdf-technologies.com/pdf-library-pdf-to-text.aspx
    Both are free and will do the job.

    Regards,
    Mr.Profit
     
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  7. blackhat777

    blackhat777 Elite Member

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    very detailed example of not so new idea but yes with a twist.. thanks for sharing it.
     
  8. emes2601

    emes2601 Newbie

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    It's very good method and nice calling script... I will try to use it with my business.

    +rep
     
  9. hateandbreak

    hateandbreak Supreme Member

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    Nice twist to this, it always works, it;s just whether
    it not you want to do the calling or "action"!

    I am going to do all this lead generation stuff, but
    I want to take the second approach and twist it
    to my own desires. Such as ranking a website related
    to a niche say( emergency dentists in "sity") and send
    the phone call leads to them every month and charge a
    monthly fee!

    I don't see why that wouldn't work and I in fact, see
    it better then offering them SEO which brings them these
    leads, because you readily have these leads already to
    send to them and bring the ROI the want.