Hi Guys. This is my first share after asking questions and leeching information from the forum. I am not sure if anyone thought of and shared this before but if he did then just ignore it, I thought of this myself. I saw several threads where google alerts where mentioned to being traffic/links. But when I used it, I found out that most of what comes up is the web 2.0s and articles made by IMers for link building. Anyway, here's how I think it can be used. You can create an alert with your keyword in quotes,like "how to lose weight fast" , "weight loss techniques". Afterwards, most of the emails you will receive will contain web 2.0s and articles by your competitors. When you look at the article, you will see his keywords as links and will then be able to know what he is hoping to rank for. the more articles you find the tougher the competitor is. This is beneficial to those who are already ranking 1st or something and dont want to be suddenly second, because it would take them a minimum of days to regain their position (for G to see their new links when they linkbuild). Also, you can using before you make a website to use it as a measure of how competitive the niche you're entering is. (Convenient for seasonal KWs where the demand will be present in the future). I think that sums it up, hope you find it useful,thanks.