I've been here for a while but this is my first share. I went back and forth about whether or not to share it because it's brought me quite a bit of success in increasing my clickthrough rate by about 250% on my search result pages, and I'd hate to see competitors using it. However this community has given a lot to me and I want to give back. The method is completely white-hat and it's something that you can implement for any pages that are showing up in search results. So we'll be working with the meta description tag here. This post will be a tad long because I am explaining the purpose of this tag, for those of you who already know it, you can skip right to example 3. For those that don't know, this tag functions as a suggestion to search engines for the snippet of text that gets placed below your links. It almost always shows up in G for your main keywords, for long-tail searches though it will often show a snippet from the actual content of your site. So anyway, on to the method. For this example, pretend we have a page that we are ranking for the search term "The key to the universe" - I'll start with what NOT to do. You definitely don't want a description like this: Example 1: "Key to the universe, Key, Universe, Universe Key, The key to the Universe" Spamming this tag with keywords is a big newbie mistake and does nothing for you. You need to write the text that will entice a person to click on the link. G does measure the amount of times your link gets clicked on vs. others, so more clicks with an acceptable bounce rate might even help you in ranking up. You have 155 characters to get it just right. Now the next example is what you see in 95% of search results. It's people who understand what the tag does, but don't understand how to use it to it's potential. So they write something like: Example 2: "Look here! We have the Key to the Universe! We are your one-stop source for everything related to the key to the Universe and more!" This just makes you look like everyone else. If you're not in the top 3, forget it, you're just another link in the pile. Even if you are ranked high, you're not going to get the clicks that you could if you write something like this: Example 3 "And so that is how finally after nearly 2 years of searching, having spent over $150000 to travel the globe, I discovered that the Key to the Universe is t" IS WHAT?!?! WHAT IS IT?!?! I CANT STAND NOT KNOWING You have to click on the link to find out how that sentence ends. Notice it's exactly 155 characters, so it looks like G just cut off the sentence. And the visitor's eyes will go right to the "Key to the Universe is" part because search engines put the keywords in bold. Then they'll at least have to scan your article to find the part they were looking for, because you've already got them hooked. Build enough suspense and they will scrounge for it. The end result is more time on your site and a much better click-through rate because you'll stand out in the results. I was able to modify my meta descriptions on all of my ranked pages to implement this a few years ago and I didn't lose any rank. Once the SERPS updated i saw a huge increase in clickthrough, up to 300%, depending on the page. This helps you to pull a lot more hits even if you are near the bottom of the SERPS page. So there it is, one of my best kept secrets. Enjoy!