SEO20
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- Mar 25, 2009
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Mjelloooooooo
This is mainly for us who create our own products/services. But can also be used when addressing a new niche.
Sometimes we work a lot on a project/niche. Sometimes we work too long on a project/niche and don't get what we want in return.
It has happened to all of us.
Here is what you need to do BEFORE starting on something new - every time (if you ask me).
1. Validate product/market fit
2. Build it and get paid or move to the next project/niche
To validate a product/market fit I usually create a VERY simple landing-page with a simple text describing what you are trying to sell and a name/email sign-up.
Remember to include the Unique selling points for your product.
Then I create a PPC campaign selling the product and include the price for the service (to avoid people who only want free stuff).
I usually target VERY broadly to get some instant feedback.
One or two things can happen.
A lot of signups in a short time = product/market fit. Now go build the project and mail them once you are done.
Only a few signups = try changing the landing-page and PPC campaign text. if it still does not work. Terminate the idea and move on.
By doing this we can validate the people really WANT to buy what we are going to sell (at the price suggested) and we know for sure that there is a market. BINGO!
This is super great as we don't need to spend a lot of time on a project nearly no one is ever going to buy. Validate VERY fast.
Only YOU can decide what a few is. But I usually target something where I can get up to $1000 a day within a week of work.
I hope this helps a bit.
This is mainly for us who create our own products/services. But can also be used when addressing a new niche.
Sometimes we work a lot on a project/niche. Sometimes we work too long on a project/niche and don't get what we want in return.
It has happened to all of us.
Here is what you need to do BEFORE starting on something new - every time (if you ask me).
1. Validate product/market fit
2. Build it and get paid or move to the next project/niche
To validate a product/market fit I usually create a VERY simple landing-page with a simple text describing what you are trying to sell and a name/email sign-up.
Remember to include the Unique selling points for your product.
Then I create a PPC campaign selling the product and include the price for the service (to avoid people who only want free stuff).
I usually target VERY broadly to get some instant feedback.
One or two things can happen.
A lot of signups in a short time = product/market fit. Now go build the project and mail them once you are done.
Only a few signups = try changing the landing-page and PPC campaign text. if it still does not work. Terminate the idea and move on.
By doing this we can validate the people really WANT to buy what we are going to sell (at the price suggested) and we know for sure that there is a market. BINGO!
This is super great as we don't need to spend a lot of time on a project nearly no one is ever going to buy. Validate VERY fast.
Only YOU can decide what a few is. But I usually target something where I can get up to $1000 a day within a week of work.
I hope this helps a bit.
