Meta Ads White Page / Pixel tips

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ninjar

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I am creating Meta BH ads and have a couple questions:

1) How do you decide on the WH ad so that it gets the clicks for users who would be interested in the BH Offer?

2) Do you use pixels at all or optimise for link clicks? If so do you add the pixel to the WH page even though it cloaks to the BH site?

Any tips would be great, thanks!
 
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Subtle Targeting, Focus on interests and behaviors related to the Blackhat niche without explicitly mentioning it. Use keywords that appeal to the same audience.
 
Yes, use the Facebook Pixel on the WH page. It tracks visits and conversions, helping optimize future campaigns.
 
Use targeted copy, pixels for tracking, and optimize for conversions even with cloaking.
 
To effectively run Meta BH ads, craft compliant White Hat (WH) ads that subtly attract your target audience, using indirect cues and A/B testing to refine performance. Deploy a dual-layer cloaking system: a visible WH landing page for compliance, redirecting genuine users (filtered by IP, user-agent, and behavior) to the BH offer. Place Facebook Pixel on the WH page to track clicks and optimize campaigns while maintaining compliance. Optimize for link clicks to gather sufficient data without triggering flags. Use aged, warmed-up accounts, rotate domains regularly, and continuously test creatives and targeting to stay ahead of algorithm updates.
 
Match the WH ad to the BH offer and use a pixel on the WH page for tracking.
 
Match copy to user interests and use the pixel on WH, optimizing for link clicks.
 
ninjar said:
I am creating Meta BH ads and have a couple questions:

1) How do you decide on the WH ad so that it gets the clicks for users who would be interested in the BH Offer?

2) Do you use pixels at all or optimise for link clicks? If so do you add the pixel to the WH page even though it cloaks to the BH site?

Any tips would be great, thanks!
Click to expand...
you add the pixel to the BH website of your and not the WP. add it like you do normally and make sure to cloak the link and add the cloaked link to the Fb URL

Best of luck
 
Add the pixel to the BH site as usual, cloak the link, and then use the cloaked URL in your Facebook ad.
 
  1. Make sure your WH ad speaks directly to their needs and has a strong call to action.
  2. Yep, use the pixel on both pages even if cloaked to track everything properly!
 
ninjar said:
I am creating Meta BH ads and have a couple questions:

1) How do you decide on the WH ad so that it gets the clicks for users who would be interested in the BH Offer?

2) Do you use pixels at all or optimise for link clicks? If so do you add the pixel to the WH page even though it cloaks to the BH site?

Any tips would be great, thanks!
Click to expand...
The key is to make the WH ad relevant to the target audience’s interests and search intent. Use angles, creatives, and messaging that attract users who are more likely to convert on the BH offer.
 
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