serhot
Newbie
- Oct 21, 2021
- 12
- 0
Hi everyone,
Meta recently introduced a feature called Website Highlights, which automatically pulls certain sections from your website and displays them inside your ad creatives.
The interesting part is that these highlights could appear automatically, sometimes without advertisers even noticing which parts of the website were being shown in the ads.
The good news is that Meta has now added more control for advertisers.
You currently have two options:
• You can completely disable Website Highlights if you don’t want Meta to add them automatically.
• Or you can review the highlights Meta selected and decide manually which ones should appear in your ads.
If you want to check this setting:
This update can be especially useful when the automatically selected highlights don’t match your brand tone or campaign message.
It might look like a small adjustment, but in some cases it can actually impact creative clarity and overall ad performance.
Curious if anyone here has already tested it or noticed any performance differences.
Meta recently introduced a feature called Website Highlights, which automatically pulls certain sections from your website and displays them inside your ad creatives.
The interesting part is that these highlights could appear automatically, sometimes without advertisers even noticing which parts of the website were being shown in the ads.
The good news is that Meta has now added more control for advertisers.
You currently have two options:
• You can completely disable Website Highlights if you don’t want Meta to add them automatically.
• Or you can review the highlights Meta selected and decide manually which ones should appear in your ads.
If you want to check this setting:
- Go to the Ad level in your campaign
- Open the Creative Setup section
- Look for the Website Highlights area
- Review the highlights Meta selected and disable the ones you don’t want to show
This update can be especially useful when the automatically selected highlights don’t match your brand tone or campaign message.
It might look like a small adjustment, but in some cases it can actually impact creative clarity and overall ad performance.
Curious if anyone here has already tested it or noticed any performance differences.