serhot
Newbie
- Oct 21, 2021
- 12
- 0
Hi everyone,
Meta seems to have made a quiet but important change regarding how CTA buttons work on posts used in ads.
Previously, when you added a CTA (Call-to-Action) through Ads Manager to an existing post, it could also affect the original post on the page.
Now it works differently.
When you add a CTA through Ads Manager, the button only appears in the ad, not on the original post in the page feed. The organic post remains unchanged.
This actually solves a common issue many advertisers had.
First, it keeps the organic content clean. Your page posts won’t suddenly show sales-driven buttons like “Shop Now” or “Learn More” that weren’t originally part of the post.
Second, it gives much more flexibility on the advertising side. You can now use the same post in different campaigns while testing different CTAs.
For example, the same post can be used with:
• “Shop Now” in a sales campaign
• “Learn More” for traffic
• “Sign Up” for lead generation
So in short:
• Organic post stays exactly the same
• More CTA flexibility in ads
• Easier testing across different funnel stages using the same creative
It might look like a small change, but for advertisers who often run ads using existing posts, this is actually a pretty useful update.
Meta seems to have made a quiet but important change regarding how CTA buttons work on posts used in ads.
Previously, when you added a CTA (Call-to-Action) through Ads Manager to an existing post, it could also affect the original post on the page.
Now it works differently.
When you add a CTA through Ads Manager, the button only appears in the ad, not on the original post in the page feed. The organic post remains unchanged.
This actually solves a common issue many advertisers had.
First, it keeps the organic content clean. Your page posts won’t suddenly show sales-driven buttons like “Shop Now” or “Learn More” that weren’t originally part of the post.
Second, it gives much more flexibility on the advertising side. You can now use the same post in different campaigns while testing different CTAs.
For example, the same post can be used with:
• “Shop Now” in a sales campaign
• “Learn More” for traffic
• “Sign Up” for lead generation
So in short:
• Organic post stays exactly the same
• More CTA flexibility in ads
• Easier testing across different funnel stages using the same creative
It might look like a small change, but for advertisers who often run ads using existing posts, this is actually a pretty useful update.