- Nov 29, 2022
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Meta Ads Manager is a powerful mobile app for managing Facebook ads on the go. This article explores its features, setup process, and tools to help you optimize your ad campaigns efficiently.
App Capabilities
- Viewing detailed campaign statistics.
- Enabling or disabling campaigns, ad sets, and ads.
- Receiving notifications about updates in ad performance and ad accounts.
- Creating new advertising campaigns.
Usage Features
This app is tailored for professionals working with Facebook through "white hat" methods, such as advertisers, marketing agencies, and other specialists. While it is not designed for multi-account management, it can still be beneficial for users implementing strategies with centralized ad accounts, as all ad accounts can be accessed through a single login in the app.To work seamlessly, configure the same proxies on your phone that are used in the anti-detect browser for the corresponding account. Avoid using VPNs, as they can increase the likelihood of account suspension.
Installing Meta Ads Manager
The app is available on the following platforms:- iOS: Meta Ads Manager on App Store
- Android: Meta Ads Manager on Google Play
Interface and Available Tools
After installation, log in using your Facebook account credentials.
After logging in, select an ad account to access the main workspace:
And the main workspace will open:
Key Elements:
- Ad account selection.
- Notifications for the ad account.
- Ad creation.
- Data filters.
- Ad account's total budget spent.
- Campaign table.
- Active advertising campaigns.
- Home page.
- Recommendations.
- Help section.
Selecting an Ad Account
To select an ad account:- Tap the gear icon in the top-left corner.
- Choose the desired account and close the menu by tapping the cross icon to confirm your selection.
In the account selection menu, you can view active campaigns and the status of each account. Clicking the "Billing payments" button provides access to the billing section, which offers the same functionality as the web version.
By tapping the gear icon in the top-right corner, you can access the app's settings menu:
From here, you can also configure notifications to receive real-time updates and alerts:
Example of notifications:
Managing Ad Campaigns
Clicking on a campaign opens its management page, where you can enable/disable, edit, or duplicate it.
By scrolling down and selecting an ad set or ad, you can also edit, enable/disable, or duplicate individual elements.
Statistics
On the campaign page, the “Results” block provides a summary of performance. For detailed statistics, click “View performance.”
The app provides a user-friendly and informative statistical interface:
Creating an Ad Campaign
In Meta Ads Manager, you can work with existing campaigns or create new ones.To create a campaign, tap “Create” or the green plus icon in the top-right corner:
Next, select the campaign objective:
Important! The app only allows budget configuration at the campaign level. Other settings are adjusted similarly to the web version.
