The obvious one is by telling them that you are willing to advertise with them if you can do an editorial also. This has worked wonders for our offline business and it allows you to really get across what you want to say.
The other way is by sending press releases to them and let them make the decision. Make sure they are down to the proper standards/protocols. If you can't get in the hard copy you have a great chance of getting on their website anway. If you want them to visit your site just make sure it isn't load with affiliate products until after it is published, unless of course you are telling them about a product directly.
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