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Meeting with my first SEO potential client tomorrow.

Discussion in 'BlackHat Lounge' started by michaeladewale2010, Sep 18, 2015.

  1. michaeladewale2010

    michaeladewale2010 Junior Member

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    what do i need to know?

    the purpose of the meeting is to meet for the first time and possibly discuss on how they want to perform seo in the future for ther company. its our first meeting.....what kind of knowledge do u think i shol be best equipped for?
     
  2. EatSleepSEO

    EatSleepSEO BANNED BANNED

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    If you need to ask what you need to know, in all honesty, you should not be meeting with any clients.

    That's like saying "I have to perform hear surgery tomorrow on a patient but I don't know what to do, what should I know before the operation"?
     
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  3. MartysW0RLD

    MartysW0RLD Jr. VIP Jr. VIP

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    You should be knowledgeable enough to answer any question they might have, plus you want to work on "sealing the deal" it's easier said than done, confidence is key. You don't know how internet savvy some people are. Some play dumber than their mark to extract info, while some spout nonsense and act like they know it all.
     
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  4. MagicMike

    MagicMike Power Member

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    You should be prepared to give several suggestions to improve the SEO of their website and be aware of their overall web presence; rankings, videos, directories, mentions, etc. It's also impressive to have done a little homework on a couple of their competitors.
     
  5. cronikmarketing

    cronikmarketing Newbie

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    Just have confidence. I don't think it's anything like the surgery comment above, as this is your first time meeting with an SEO client and it can be nerve-wracking for sure. You have no idea what kind of questions they will ask, and that's okay. Just be confident, make sure your client realized you truly want to improve his or her business, and always speak with logic so everything makes sense to the client - don't get technical unless they do, and always keep it as simple as possible.

    Focus on results, how you will deliver results, and meeting their goals. They might know more than they say, but they obviously don't know enough to do it themselves or train someone to do it in-house - and if they've never done it themselves they def. don't know more than you. I am assuming you have done SEO on your own website or blog in the past btw.
     
  6. Fuggz

    Fuggz Power Member

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    What type of business is it for? Is it a local business?

    I would start with competition, make a full list of keywords they are or should be ranking for. A full ahrefs and/or SEMrush report (OSE report too??) in hand with keyword planner spreadsheet results for all keywords.

    I typically will use these organic search CTR percentages as they are close with what I typically see overall on average:


    5425a7cf533de3.12649303.png

    This way on your spreadsheet you can tell them "Position #3 for this keyword will bring in xxxx traffic" and figure out all the percentages for best and worse case scenario on the spreadsheet. I usually do all of what first page could bring in. Sort list highest Monthly Search Volume to lowest. In this example I show only two keywords but you should show as many as you think would benefit the client.

    rSMmfP5.jpg


    Also show the totals. Find the average conversion ratio for the niche your client is in, usually from 1.5% on the low to 3% high but it varies. This way you can show the client exactly how many visitors and conversions she/he should get. This way you can show them that for each keyword you can get them x amount of sales per month. Know what they make in profit on average from each client so you know how much you should charge (research CPA- cost per acquisition). Also don't forget return customers and word of mouth, they are basically "free" if the business is decent and worthwhile. If you do not know how to do the calculations in excel or google docs just hire someone, you can probably get it done for $5 tops.

    An onsite SEO audit, pagespeed insights/gtmetrix and mobile friendly info. Check out t0mmy 's awesome SEO audit thread and get most of the info as you can from that thread as well. Also most of what is on this page. And here:

    http://imgur.com/FLRriLr

    I would also print up an "online reviews" infographic to show them (Society Girl just posted a good one iirc). All this info will make you look knowledgeable, will allow you to explain clearly what there is to gain from your service,but most importantly will help with upsales- website revamp(mobile friendly, good pagespeeds, onsite SEO), Online Reputation Management, SEM/PPC the client may benefit from, ect...

    I would print up as much of this info as possible and know what it all means. Some of the info from the links might be debatable in terms of SEO here but that is not the point. Knowledge is power.

    Have everything organized and go to office depot or somewhere and get a nice looking binder for all your reports (do not give them any of the reports, keep it). Have confidence and go into the meeting ready to show the client exactly what they have to gain. Show the client everything you can do for them. Go through all the info with them; clearly and concisely explain how your service will be of great benefit to their business. Most of the clients I meet with are astounded by the knowledge I bring and I close almost every single meeting I have face-to-face.

    Go get 'em!
     
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  7. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I have a thread called "How I Made $3,000 On A Three-Day Business Trip" where I give out several general tips (quoted below) on what I did to score a client I met with during a business trip to Arizona. In addition to the information below, bring a contract that outlines your SEO plan and legal information (I'm currently creating a thread in the White Hat SEO section about this as we speak).
     
  8. BloggerTonmoy

    BloggerTonmoy Senior Member

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    Don't be afraid .. Just be normal. Think, you are the boss of your filed, everything will be ok :) Wish you good luck
     
  9. lightningblitz

    lightningblitz Elite Member

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    I would suggest you write down the questions the client asks to better prep yourself for next time, this is a learning experience.

    Also, make sure you put things into their terminology and know enough about the business and industry. Make is personal and build trust.

    Most people do not know what SEO is or what link building does. 'Brand Awareness, Brand Management, Expand your target demographic, Express the reviews you want your clients to see, ect.' These are 'terms' which the client will understand over 'Web 2.0, ORM, PBN, ect.'
     
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  10. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Just say about your skills in seo and your previous achievements in seo try to make them believe that you are best... Because its going to decide work talent
     
  11. michaeladewale2010

    michaeladewale2010 Junior Member

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    thanks for all the advice...i appreciate a lot...had to postpone my appointment due to some health circumstances...so i should be meeting next week.....more advice is welcome....im gonna keep updating this post on the meeting and how contract is going by Gods grace
     
  12. MiLiTARYiV

    MiLiTARYiV Senior Member

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    All of these newbies newcomers. SEO specialist overnight just because they can outsource work

    Seriously dude you dont know anything about SEO. I wouldnt try to get clients simply off the fact you will be outsourcing the work. Learn SEO . It takes awhile.

    If you have to ask this question your not ready