So I have a meeting with a potential client tomorrow and could use some feedback and information. let me give you a little background on how I came about this. Basically I have worked on this clients website before, making content changes, adding pages, converting to a CMS. I called them last week to schedule an appointment to meet and talk to them about internet marketing for their business. I did some research last week on their rankings and their competitors rankings, along with reviewing on page seo of their website and their competitors. I also reviewed off page seo and then other marketing such as youtube and facebook for the competitors. Tomorrow I'm basically going to show them my keyword research and where they rank for specific keywords that are already bringing in targeted traffic to their website. The thing is they are in 2-5th place for all the keywords. So improving their rankings would bring in new leads for the business. I created two excel files with my research. The first one displays 10 keywords that bring in traffic to their website. It lists their rankings and their competitor rankings (for both organic and 7 pack). The next excel file lists the company's and competitors strengths and weaknesses. Basically it shows if keywords are in the title tags, if meta tags are being used, are h1 tags being used correctly, backlinks, keywords in backlink anchor text, adwords advertising, bing advertising, youtube marketing and facebook marketing. I want to show the client where they rank and that ranking higher could bring in more leads to the business. The second excel document will show them what we can do for seo and internet marketing, some of which their competitors are already doing. anyways, some feedback on my approach would be great. I'm also working on a list of questions to ask the client, I only have 3 so far so if you can think of anything else that would be important: Are you using any other ways to market your business? Do you track where calls come from / how people find your business? (yellow pages, drive by, referral, etc?) What is the value of a new customer to your business? I will also be bringing some printed screen shots of the Google results pages. Thanks for your help!