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Media selling rates?

Discussion in 'Media Buying' started by gritts, Aug 20, 2014.

  1. gritts

    gritts Junior Member

    Dec 4, 2011
    Likes Received:
    So it's been a while since I've sold advertising spots, recently got contacted by a fairly well known company in that niche for one of my side projects that is interested in advertising. I haven't followed up yet but want to have an idea beforehand of what would be a fair rate to charge them.

    I'm not sure if they'll want to go with a CPM route or a fixed ad spot per month.

    Regardless, what is a good factor to determine what to charge? Their product is a subscription service that costs under $20 a month.

    Like assuming traffic is say 20K UV per month.

    Thanks for any insight.
    Last edited: Aug 20, 2014
  2. nessie

    nessie Registered Member

    Mar 5, 2014
    Likes Received:
    Are your pageviews stable or do they fluctuate? If generally the same month to month, you can estimate for them on a fixed monthly rate with an eCPM rate you'd like to see.

    So if you do 100K monthly pageviews and want a $2 eCPM, you can charge them a fixed monthly rate of $200. Give or take on the PVs for that month it would come out to somewhere around a $2 eCPM.