wasted
Regular Member
- Mar 30, 2011
- 470
- 1,941
Hi BHW upper ups...
We have sections for PPC and PPV, but I do think we should have a section directed towards Media Buying, buying direct from sites, RTBs, display ad blocks. What works, what doesn't.
There is so much involved with frequencies, split testing, banner blindness, negotiation strategies, leverage, research, etc. Bottom line is there is so much information that involves this business and as PPC costs are on the rise and CPM prices are on the fall.... if you know what you are doing you can take advantage of this form of paid traffic for great profit.
If this request is granted one day I will attest to ensure there is quality information to kick start it off...
Just my thoughts... anyone second it?
We have sections for PPC and PPV, but I do think we should have a section directed towards Media Buying, buying direct from sites, RTBs, display ad blocks. What works, what doesn't.
There is so much involved with frequencies, split testing, banner blindness, negotiation strategies, leverage, research, etc. Bottom line is there is so much information that involves this business and as PPC costs are on the rise and CPM prices are on the fall.... if you know what you are doing you can take advantage of this form of paid traffic for great profit.
If this request is granted one day I will attest to ensure there is quality information to kick start it off...
Just my thoughts... anyone second it?