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Media Buy Negotiations - How Much Should I Offer?

Discussion in 'Media Buying' started by s1ngular1ty, May 10, 2011.

  1. s1ngular1ty

    s1ngular1ty Newbie

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    I am thinking of approaching approaching a specific forum to buy advertising space for a banner. The forum in question has about 2-4k users online at any one time and I think it would be a great source of relevant traffic for my niche.

    I was wondering if anyone could give me a ballpark figure about how much I should be offering the site owners to run my ads.

    I have never approached a site in this way before, having always bought my traffic from facebook or google. If anyone could offer any relevant advice it would be appreciated.
     
  2. Deviance

    Deviance Regular Member

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    Does the forum already have ads on it? If so, Adsense ones or just single website ones?
     
  3. s1ngular1ty

    s1ngular1ty Newbie

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    It has two text ads and they aren't adsense.
     
  4. beazt

    beazt Power Member

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    Usually, it is not the Advertiser who decides how much to pay to the forum owner, its the other way round. I have also dealt with forum admins in the past regarding ad space buying, and they already had a figure in mind which they offered me. So to start off you can approach them by writing a simple mail or by using the online form to the admin. They would either respond with a pre-set price or if you are lucky they wouldn't know much about space selling and you might be able to get a cheap deal.