Media Buy- How does it work?

Making successful media buys is not as easy as some claim. There is a lot of trial and error involved and, like PPC, money is usually lost before any is made. There are some decent guides available, Scott Rewick's stuff is helpful, but there's no big secret other than extensive testing and campaign optimization.
 
Here is what I want to know-

How do you choose campaigns?
How do you determine CPC?
DOes the network EPC really accurate to actual results?
How much do I have to loose before I learn? :P
 
You might want to check out this.....

http://www.blackhatworld.com/blackhat-seo/s.php?link=HLu0lyxmqwLC3Pw%2FeCn54p%2F6%2BFom1fnjJuNEJC0vERGxsFzUnsCh234Wy8m2uMadOq2qNuwRsoVg3BqzgGAJWvxtK1wPmU4kw64z%2FnwR9JhQ30KxU7Bq1u0GsP9Z1HHx58z6PoM6RCWOe6AVrbiO64LPyWmUL0DyzGmxvPaQ3jl%2Fa0OlX%2B0w04w9ClWMfEJylsUSh05hJ%2FLX0Iu0FdDauuYYYBcyrSL2mTyYbJ3YtzSXwvgSDjwKmFlTnBaPASfYQ%2BBngsYyFI%2F8cTOtyxmn5F3IJseaoFUe0fj%2F1KMpGB9DaOQW8Stotny9t4YXadqkIO1TyuFl8qyUY1b3UPOxbkpyTdowyNldeiB8GNHyHC8eim36aiT9G%2FIEeaDLTATYwhh3kEFnXm5P5nkOXrcNyszW86BxmAB9
 
I used clicksor and I didnt really find it to be a good source. Testing, testing and more testing is what's required.
 
have you tested pulse360 and clickbooth CPC advertising network?

Any tips for optimizing campaign?

I also would like to know if it's worth the money to join mediabuyscoach . com? Anyone?
 
Developing effective press purchases is not as simple as some declare. There is a lot of research engaged and, like PPC, money is usually dropping before any is designed. There are some cost-effective applications available aspects is useful, but there's no big key other than finish assessing and strategy seo.
 
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