Maybe I should say grey hat SEO. Are PBNs that black?
Because true black hat includes doorway pages, cloaking, keyword stuffing and an endless list of things to trick an algorithm.
It's the crappy side of it. I meant to say PBNs which today me and your mother uses. And I can't imagine seo business without them.
Anyways, I had to be close to morons who were so against using expired domains, they made it seem like a crime.
Like, doing all this stuff related to obtaining high DR and 1000s of links from scratch looks like a masochistic tendency to me.
One dude I used to be close to told their staff to build 1000s of fresh links to 100s of fresh domains cause he was so paranoid. He was like a control freak of SEO.
And it seemed to had little effect. He believed in some extreme diversification and forum links. It was crazy to tell people to do this manually. Every month each of his staff members has to build 3k+ forum links manually. What a job opportunity is that creating. Like wtf. And guess what? In 2020 he still didn't believe UX is important for SEO. He's still unable to pay more than $5 per hour and his team keeps on shrinking.
So maybe the title should be PBN and meat.
I make faces when I think about clients rejecting the idea of boosting their business with expired domains they can get under $1000 meanwhile they let someone burn their budget on ads.