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Measure of Competition

Discussion in 'Black Hat SEO' started by aReJay, Jan 13, 2011.

  1. aReJay

    aReJay Power Member

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    This comes from reading numerous threads about how people manage to rank for what they term competitive terms from SB/XRumer blasts. Guess what people... just because there are 2M pages indexed for your piss ant 5 word long key phrase that gets an astonishing 1K searches/day doesn't mean that you know what your doing when it comes to SEO, IM or the Internet in General.

    If your looking for an SEO challenge, find a keyword with 200M+ competition and 50K searches/day and come and play.

    [RANT]
    So often I see people new to SEO/IM discussing the competition within a particular niche/keyword. Time and time again people are referencing the Approximate Google Results as the strength of Google competition, when in fact this number is completely arbitrary. The is only one number that matters when it comes to the strength of competition for a particular niche/keyword and that number is 10.


    Why 10 you ask? Results over a number of years and dozens of (truly) competitive niches reveal that about 95% of overall search traffic will be distributed between the first 10 displayed results. Interestingly however, no #11 will receive more traffic than 10, but that's not the purpose of this post.

    To gauge the strength of your competition you need to look at who currently occupies the top 10 positions and how they have earned that ranking. Furthermore you need to work out what needs to be done to overcome their ranking. Basically if you can't work out why they are ranked where they are you will be unable to devise a strategy to overcome their ranking and as a result never see any traffic.

    When competing for major keywords, possible the most serious issue you will have to deal with is Domain Age and its close relative, Domain Authority. To beat these two factors you will need
    A) Perfect on site SEO
    B) Quality content to entice the customer to click deeper within your site (Yes Google monitors Bounce Rates)
    C) A quality ( & Quantity) linking structure funneled through on-niche sites with yet again, great on site SEO and quality content.
    [/RANT]

    [RANT 2]
    Why does every second thread on BHW now mention SB. SB is a tool that we use to automate aspects of IM/SEO. It sure as hell is not the be all and end of of the SEO universe. Stop talking like it is!
    [/RANT 2]

    Feel free to Flame away.

    -aReJay
     
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  2. imperial109

    imperial109 Regular Member

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    Funny you say this because I'm developing a program for a class that looks at the top 10 results. Right now it's only the basic stuff like meta tags and word count. I don't know how much I'll put into it and may just release it for free, but what are some things that you look at when you're examining a site?
     
  3. Schoolboy12

    Schoolboy12 Registered Member

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    I agree 100%. I use MarketSamurai for my competition research.
     
  4. Schoolboy12

    Schoolboy12 Registered Member

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    If you dont mind my asking, what do you use?