My latest project in the internet marketing business is an ecommerce electronics store. I've learned a few things that have helped me in the past 9 months of this. -If you buy wholesale, and ship from home, take advantage of local methods of selling your products, such as craigslist and letgo, and even offline marketing. I typically dropship, but with a particular projector, i sold as much locally as i did online. -Competitive prices are not always necessary, as long as they are reasonable. If you have your own website where you sell only your own products, it is not as important to have lower prices then everyone else. don't have slim profit margins if there is no direct competition. one thing i do is change up the product title to something more unique but still accurate, and use images most people don't use. That is also good for Optimizing individual page ranks. Make sure your customers come from a place where competition isn't easily visible, and you can convert just as well. This is not recommended for people such as those who sell on amazon or ebay. -Finding your demographic is not only necessary for ad campaigns and the like, it can be the center of your business. In my particular case, i sell primarily to middle class middle aged women from america. and thus, the largest amount of my sales come from pinterest. I also focus on gaining products that interest the likes of those people, like visual and audio entertainment devices. Like dvd and projector combos, projectors for mobile phones, "futuristic" glasses that play videos. and other things that are wireless or have some techy gimmick. -if you notice a particular product is selling well, sell them the same thing again. For instance, i sold projectors for android devices, and then added a projector that worked with apple devices.