Maximizing ROI with Bing Ads Campaigns

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AdPotato said:
What’s working for you on Bing Ads? Looking for tips on maximizing ROI and targeting the right audience!
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Been seeing strong ROI by tightening geo filters and focusing on intent-heavy keywords instead of broad ones. Also helps to separate clean traffic from review checks early, keeps accounts stable and conversion data consistent. What vertical are you running on Bing? Tg
Andrewjack0
 
Bing Ads is great for targeting specific demographics. Using a mix of keywords, device targeting, and audience lists has really helped boost my ROI!
 
Tight targeting, negative keywords, and testing ad copy fast usually helps ROI on Bing.
 
Focus on exact match keywords, use SQRs to cut junk, bid more on high-intent terms, and track conversions tightly.
 
Focus on exact and phrase match keywords, start small, track conversions closely, and pause underperforming terms to maximize ROI.
 
Tight targeting, exact match keywords, and using device bid adjustments have been working best for ROI on Bing Ads.
 
Honestly, Bing still works best with exact match and long-tail keywords. Focus on older demographics and desktop traffic, keep bids tight, and kill losers fast. Cheap CPCs if you optimize properly.
 
import from google but check every setting manually. also use linkedin profile targeting to filter junk traffic, it's the only way to get high roi on bing b2b.
 
Use audience targeting, schedule ads for peak hours, and test multiple ad copies to improve Bing ROI.
 
Tight targeting, strong negatives, and separate campaigns by match type/device works best for ROI on Bing.
 
bing is great for high-intent traffic at a lower cpc. focus on older demographics and use linkedin profile targeting to hit specific job titles or industries,it's a killer feature google doesn't have.
 
bing is cheaper than google so use exact match keywords and definitely turn on linkedin targeting if you're in b2b, it's a goldmine for roi.
 
AdPotato said:
What’s working for you on Bing Ads? Looking for tips on maximizing ROI and targeting the right audience!
Click to expand...
Try to target older demographics and desktop users, Bing traffic skews that way. Import winning campaigns from Google Ads, then cut bad keywords fast.

Use exact match + negative keywords to control wasted spend.
 
AdPotato said:
What’s working for you on Bing Ads? Looking for tips on maximizing ROI and targeting the right audience!
Click to expand...
I don't know what Bing Ads is, but thank you for the excellent question; I'd also like to learn more about it.
 
AdPotato said:
What’s working for you on Bing Ads? Looking for tips on maximizing ROI and targeting the right audience!
Click to expand...
target older demographics and use exact match keywords because bing's broad match is super messy and wastes money fast.
 
yeah importing from google is the standard move like @Pikax said but you gotta be careful. bing has a nasty habit of auto-enabling their audience network during the import. if you don't catch it they'll spend half your budget on msn homepage placements and random outlook widgets which is basically useless traffic. i lost about two grand on a campaign last year because i forgot to opt out of the syndication partners. also if you're doing search, check your publisher reports weekly and block the garbage domains manually. it's tedious but it's the only way to keep the lead quality decent on there.
 
@Rankings Daily is right about that import trap, the audience network will eat your budget in a day if you don't uncheck it. another thing to watch is bing's "close variants" on exact match. it's honestly worse than google now. you think you are bidding on exact but they match you with completely random stuff... i had a campaign last month where an exact match local keyword was matching to national competitors. had to spend hours cleaning up the search terms. if you do lead gen, watch out for the search partners too. the traffic quality on some of those syndication sites is just awful. i usually set the ad distribution to bing, aol and yahoo only and opt out of the syndicated partners entirely.
 
the close variant problem is real and getting worse, but one thing nobody mentioned is the device bid splits. desktop and mobile convert totally different on bing imo, especially older crowd... i usually start mobile at like -20% and adjust from there once i got data. saved me a decent chunk.

also dont sleep on dayparting. bing traffic on weekends is weird, lot of bored browsing not buying. i pull back spend sat/sun on most lead gen accounts and roi jumps.

what worked for you might depend on vertical tho. b2b the linkedin layering people keep bringing up is solid but for ecom its kinda useless, just adds noise.
 
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