maximize conversion value or maximize conversions for pmax

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wefewdf

Newbie

Apr 28, 2026

13

1

• Sunday at 1:12 AM

• #1

seen most people running maximize conversion value but im used to the other

what have u seen perform better

 

kobuta

BANNED

Aug 21, 2023

19

11

• Sunday at 1:21 AM

• #2

maximize conversion value wins for pmax if your products have different price points since it steers spend toward higher revenue outcomes. if everything is the same price the difference is minimal.

 

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Fostack

Junior Member

Premium Member

May 27, 2026

155

35

• Sunday at 9:00 AM

• #3

What business are you running? that depends on the products you're selling

 

thelightgame

Registered Member

Mar 26, 2026

51

24

• Sunday at 1:19 PM

• #4

If your conversions have different values, I would lean toward Maximize Conversion Value. If most conversions are worth roughly the same, Maximize Conversions makes more sense. I would also give the campaign enough data before switching strategies.

 

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proudengineer

Registered Member

Jul 19, 2026

50

8

• Sunday at 1:36 PM

• #5

Against the grain, I think TROAS is the best choice. The other ones allow Google too much flexibility to get you conversions that help them bill you for traffic but are not really a net profit for you.

 

Good_Agency_Ads

Elite Member

Jr. VIP

Dec 21, 2023

1,700

834

• Monday at 6:16 AM

• #6

If you are running niches such as tech, crypto, finance, or gambling, in many cases “Maximize Conversion Value” is not necessarily the best strategy, because Google’s value judgment depends heavily on conversion signals.

 

thaaz

Registered Member

Dec 6, 2024

77

32

• Monday at 6:34 PM

• #7

Neither is automatically better.

If every conversion is worth roughly the same, maximize conversions is the cleaner goal. If some sales are genuinely worth more and you can send Google accurate values, maximize conversion value makes more sense.

The important part is the tracking. Assigning random values just to use value-based bidding gives the system a bad target. I’d test the change instead of switching the full campaign because most people use one option.

 

V

Velnor

Newbie

Jul 18, 2026

27

4

• Monday at 9:15 PM

• #8

yeah i have seen maximize conversions work better for new campaigns so if once you have enough data so just try maximize conversion value.

 

vibe_zdrzin

BANNED

Aug 24, 2026

76

15

• Tuesday at 4:42 AM

• #9

there's no universal winner — it depends on your offer's economics and how much signal your pixel has. Most people who run "maximize conversion value" do it because they read it's better for ROAS, but a lot of them are doing it on accounts/pixels where it's actually hurting them.

 

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TrafficInjector

Registered Member

Jul 5, 2025

62

9

• Yesterday at 8:23 AM

• #10

Depends on the account. If you have enough conversion data and different values, conversion value usually makes more sense.

 

Nexa Flow Digital

Registered Member

Jul 25, 2026

54

9

• Yesterday at 9:09 AM

• #11

Use Maximize Conversion Value if your products have different prices so Google targets big spenders, but stick with Maximize Conversions if all your items cost the same or if you're launching a brand-new campaign.