Come hither children, gather round the fire and let me tell you a story. I'm a freelance web designer and have been since I stopped education in 2008. Before that I was in college for 2 years and even then I was doing freelancing, I just didn't know it. Since then I have only done whiter than white SEO. Truth be told on the most part I didn't do SEO. I put up good content, not because I was hoping it would go viral but because I'm selling services and I need to impress. I've never bought a link, never run shitty links to my site, never spammed, never cloaked, never 301'd old sites to my site or what ever. None of that horse shit was ever done. but I have been linking it from this site, for a long time. It never interfered with ranking until last week. I've gone from #1 in "web designer in (my town)" to page fucking 5. This is a 6 year old site with no big changes made. Just regular blog posts and portfolio posts being uploaded. WTF? Now my theory, Matt Cutts, the cunt we all know and love saw my avatar, searched my shit, saw my portfolio and fisted me. Could I be wrong? Is there a more logical reason available, I think not.