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Matt Cutts Explains (some) Recent Algorithm Changes

Discussion in 'White Hat SEO' started by briannz, Nov 14, 2011.

  1. briannz

    briannz Junior Member

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    Not sure if this has been posted previously but this is a blog post where Matt Cutts explains some of the recent Algorithm Changes.

    Original blog post is here or you can read the article below

    _____________________________________________

    Today we?re continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we?ve made over the past couple weeks.

    We?ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we?re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here?s a list of ten improvements from the past couple weeks:

    Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.

    Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.

    Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page?s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page?s content.

    Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.

    Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.

    Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.

    Fresher, more recent results: As we announced just over a week ago, we?ve made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.

    Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.

    Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.

    Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.

    If you?re a site owner, before you go wild tuning your anchor text or thinking about your web presence for Icelandic users, please remember that this is only a sampling of the hundreds of changes we make to our search algorithms in a given year, and even these changes may not work precisely as you?d imagine. We?ve decided to publish these descriptions in part because these specific changes are less susceptible to gaming.
     
  2. PatchesDM

    PatchesDM Newbie

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    Things I'd like better explanations on:

     
  3. DamageX

    DamageX Elite Member

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    Credit to the OP for posting this, but Matt Cutts is full of shit.
     
  4. solution2u

    solution2u Junior Member

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    Thanks OP for posting this :)
     
  5. peter73

    peter73 Regular Member

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    "Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking."

    All I got to say about this is... F*** You about, webmd, mayoclinic and all the authoritative sites that gives us a hard time ranking our premature ejaculation WP affiliate sites :D
     
    • Thanks Thanks x 1
  6. MisterF

    MisterF Jr. VIP Jr. VIP Premium Member

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    He looks like a nerd who needs to get laid too, but he'd rather make life difficult for us guys with his stooopid changes
     
  7. mccullum

    mccullum Power Member

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    He knows exactly what web masters need - a little more info on panda. But he does not do that. Instead, goes on and spits crock. How about answering this question:" Can a domain every regain the trust taken away by panda?". A mere yes or no will do, Matt.
     
  8. Flurbuff

    Flurbuff Regular Member

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    I've done many a battle with webmd

    it's always there...lurking...waiting for me to make a mistake
     
  9. googlemonster

    googlemonster Supreme Member

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    Does this dick have so much power there or what?
     
  10. marcus528

    marcus528 Regular Member

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    Supposly he has alot of power....
     
  11. scorpion king

    scorpion king Senior Member

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    Dude, i am also competing webmd for one of my keyword. Is it too hard to do that.
     
  12. alex-19841

    alex-19841 Regular Member

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    Sure its hard because webmd I'm 99.9% sure had manual review done by google, I would recommend to get a manual review for your site too, that will leverage or boost your rankings. One of the ways is to request a listing in the dmoz - which is almost impossible to get approved these days even if you have a very good website, second option to pay yahoo to get your site manually reviewed by yahoo and get it listed in the yahoo directory, third option would be to get reviewed by high PR closed source websites (websites that will not list you website on their site unless if they will manually review your site).