Match type question
- Thread starter rhollin1
- Start date
PipsFisherman
Newbie
- Feb 19, 2019
- 8
- 3
Hi there
No, your ad would not be triggered with the search term "sell my Houston house" if you're using the phrase match keyword "sell my house".
No, your ad would not be triggered with the search term "sell my Houston house" if you're using the phrase match keyword "sell my house".
Understanding Phrase Match
- Phrase match means that the entire phrase must be included in the search query, but other words can appear before, after, or in between the words of the phrase.
Example
- Keyword: "sell my house" (Phrase match)
- Triggered searches:
- sell my house
- how to sell my house fast
- best way to sell my house
- Nov 6, 2016
- 439
- 235
This Depends on you Ad copy , how aggressive you wanna go, surely it will trigger, if you know how.
xaviera
BANNED
- Mar 26, 2024
- 342
- 66
That's great. Really professional. Very helpful presentation.
PipsFisherman
Newbie
- Feb 19, 2019
- 8
- 3
Thank you.
10y working at Google on ads performance and bidding algo, have accumulated a bit of knowledge and experience on the topic
B3rnieM4doff
Regular Member
- Apr 25, 2024
- 255
- 179
This information is slightly outdated. Phrase match is no longer as specific as this. Ads may show on searches that include the meaning of the keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning:
It may be that if your location targeting for the campaign does not include Houston, you might not match for "sell my Houston house" because whilst it has the same implied meaning, the location would be outside of your target radius. I wouldn't rely on that though, instead, negative out any locations that are not relevant to your offer.
This is confusing. you say no "sell my Houston house' wouldn't trigger the ad and this this is the reason why above in the quote; however you say, "in between the words of the phrase". it's either before or after the phrase or it's not. this indicates that it's not only before and after as you say that it can be "in between the words of the phrase"??
- Jun 17, 2024
- 661
- 72
No it will not trigger, "Sell my house" should come exactly the same. What trigger is "sell my house in Houstan"
Mia West
BANNED
- Apr 26, 2024
- 234
- 45
Your answer is very professional.
Hopefully more people will see
Well, that's true, and I've done the same thing with my other clients, so it looks like I've met a real pro.
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
This is just wrong.
It was correct a long time ago but these days, match types revolve around the proximity of a user's intent to the intent Google *assume* your keyword represents.
Check your search terms reports.
Erica Roob
Junior Member
- May 1, 2024
- 114
- 40
This is pretty much the answer to your question.
Gigi68
Junior Member
- Dec 22, 2022
- 185
- 101
YEs and NO, It depends on a lot of factors. If the keyword is "Sell house" and you have zero competition on that keyword in that particular ideas, it can be triggered with "sell ouston house" too. Theoretically that's not right, but practically that's what happens on ground!
Allark
Regular Member
- Jun 29, 2011
- 393
- 233
These guys know what's up. Google now throws in a lot of search terms that are completely irrelevant to you, because it thinks they have the same "intent".
The easiest way to combat this is to just add a lot of negative phrase match keywords, and keep adding them as they pop up on your search terms report.
Also keep an eye on "other search terms". These are search terms that google doesn't show you what the user was looking for, as the volume is below a certain threshold. Those are a bit tricky to get rid of.
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
I read the first few comments and got so annoyed by the nonsense that I stopped reading before I commented. Wish I saw yours, could've saved me some typing.