Massive Marketing Campaign

Hey,

I am about to launch a new website which won't be SEO'able to start off with so before Christmas I am looking to begin an offline marketing campaign.

I have read a lot about Guerrilla marketing but I don't want to break any laws and have lawyers knocking on my door.

I will be targeting people who shop online in general and people in the UK and hopefully want to attract some media attention to get a bit of a buzz going about the site.

Could anybody suggest any cool tricks? Here is what I have so far:

• Flyers in places such as post office, chip shops
• Telling everybody about it, telling them to tell their friends
• Maybe a car sticker to advertise it while I am driving (fill my back windscreen)

I will also be trying a social media campaign to get a buzz going online too.

Any tips would be appreciated

Facebook and Twitter would be your best bet to create a huge buzz. If you have a nice budget, you can always do some FB PPC or some Twitter advertising (I think the min budget is $5k USD).

Why would you want to market Gorillas anyways?

I would setup facebook fanpage with some whitehat viral scripts and send them targeted traffic, as much as possible. Have you thought about Press Release? Also like aStroke said do some nice FB PPC!

Do you have any more info on the Fan Page viral scripts?

Make facebook fanpage and Twitter