Mass Local SEO for CPG

Greetings Mates,

I've taken on a new project where I am tasked with assisting retailers across the US promote a product distributed at their local retail store. Since I am unable to utilize Google Business for each of the store this item is held, does anyone have any creative approaches they can suggest. Ideally I would like to take advantage of local SEO approaches to push consumers to visit the location where our goods are held. As always all suggestions are appreciated.

Kam88 said:

Greetings Mates,

I've taken on a new project where I am tasked with assisting retailers across the US promote a product distributed at their local retail store. Since I am unable to utilize Google Business for each of the store this item is held, does anyone have any creative approaches they can suggest. Ideally I would like to take advantage of local SEO approaches to push consumers to visit the location where our goods are held. As always all suggestions are appreciated.

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Hey Kam. Actually, you can utilize a local GMB. Can be done two ways. 1. Set up a local address and location page for a website (or use the one in your Google profile) listing all your locations in that city. or the harder way but better and depending on the retailer 2. call and ask the manager or store owner for cooperation in that you want to help market their location for (a brand you market) and it will cost them nothing other than to notify you when the Google postcard arrives. You can have them text you a pic off their camera. This will give you a local foothold and not be stuck in the organic trap of having a location finder page trying to actually create sales. Good luck.