Marketing

Okay, let’s talk about influencer marketing. Do you find it worth using?
Where do you find influencers to collaborate with?
How often do you use this method to promote your business?

Of course it's worth using, however it's high cost. We only use it in special marketing campaigns.

This topic is an interesting topic as I have been researching about this over a few months. There are lots of sub topics to be focused when it comes to influencer marketing. Some of them would be;
- Characteristics of influencers like credibility, trustworthiness
- Product-endorser fit
- Area of expertise and his/ her expertise extent on that
- Social media platforms used
- Type of content used for the endorsements
- Sponsorship disclosure
- Number of followers as well as number of followees & MANY MORE!

Would like to extend the discussion if anyone is interested on this!