I got a very interesting offer to sell software to travel niche businesses and would love to get some tips from people with experience of selling software to offline clients. I was offered to represent the business and be the salesman in Northern Europe. Would love to get some tips and ideas on what would be the best way to market the software to businesses. I need to get their attention with offline methods because I have worked in the niche for 7 years (the type of businesses I would need to sell to now) and I see daily tens of emails offering me all types of services that would "benefit" the business. I don't want to waste my time sending out emails if I know they won't even be read are taken seriously. The software really does benefit businesses and save them money and earn them even more. It's just a hard sale here because people don't see the benefits before they start using it. I have thought so far about sending letters as other members have done for ORM, but maybe some of you could give me some good ideas and tips. Thanks in advance.