marketing help for noobie

How do I market a software tool that cleans metadata from instagram videos?

I'd think IG ads would be your best bet? Targeting your end customers on the platform that you already know they are likely on. What's the main benefits of the software. I.e. why would someone want to clean the metadata from an IG vid? Knowing that could help come up with the ad hook/messaging better

To market a tool for videos, focus on privacy and professionalism.

Highlight how it protects users' personal data by removing hidden information (like location, device details) before sharing videos.

Target content creators, influencers, and businesses who value privacy or need clean files for compliance.

Use demos showcasing how easy it is to use for secure, professional sharing.