Not sure if this is the right forum, if not please move to the right one. I am tasked with building an online marketing campaign for a body shop dealing with exotic cars/luxury as well as regular insurance claims/walk ins. My plan: Build a WordPress website with pics of staff, shop, certifications and cars in repair. Have before/after pics. Blog about exotic cars being worked on from start to finish. (A lamborghini comes from auction, I would follow the repair process and blog about it.) Build a social media presence. (Facebook, twitter, pinterest, instagram, LinkedIn), updated daily with pics or relevant stuff. Boost Yelp, Google Reviews - Create material to encourage customers to leave a positive review. PPC Build a small geo-targeted pay-per-click campaign. What am I missing? Does anyone have experience marketing auto body shops, let me know what else I can offer. Thanks!