Marketing a Search Engine

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masterofyear

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What's the best, easiest and fastest way of marketing a new search engine platform?
 
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Make it do something unique. ecosia .org plants a tree every time someone uses their platform to search. I don't see any new search platform doing very well with Google in the picture.
 
Saluana said:
Make it do something unique. ecosia .org plants a tree every time someone uses their platform to search. I don't see any new search platform doing very well with Google in the picture.
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assuming you are able to do something unique like Ecosia.org, how then do you still market it to the audience, though? How would they know about the search engine if they are not somehow made aware of it?
 
masterofyear said:
assuming you are able to do something unique like Ecosia.org, how then do you still market it to the audience, though? How would they know about the search engine if they are not somehow made aware of it?
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Well once you figure out a unique feature your best bet would be to buy ads from Facebook, Google, Bing, and anywhere else that sells ad space. In the case of ecosia, I would make a Facebook ad targeting people who like bing, google, and also environmentalists, hippies, and tree huggers.
 
Saluana said:
Well once you figure out a unique feature your best bet would be to buy ads from Facebook, Google, Bing, and anywhere else that sells ad space. In the case of ecosia, I would make a Facebook ad targeting people who like bing, google, and also environmentalists, hippies, and tree huggers.
Click to expand...
how would you do viral marketing? I think that would be a great route, too
 
Saluana said:
Well once you figure out a unique feature your best bet would be to buy ads from Facebook, Google, Bing, and anywhere else that sells ad space. In the case of ecosia, I would make a Facebook ad targeting people who like bing, google, and also environmentalists, hippies, and tree huggers.
Click to expand...
The problem with that is that a search engine is not a regular website, which has content that you could pay for adwordwords or optimize keywords for. I am looking for a way to take it viral since it has a unique feature that 's its primary selling point.
 
patriotnews said:
Engage with people, provide them something quick, shallow and fun.
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do i need to first build a massive following on a social platform, that i could hope could retweet or share my creation with their following of friends? please, apprise
 
So you have an inferior product with no market share in an aggressive marketplace.
Seems like you are way out of your league on this one.
 
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