What are the general thoughts about marketing (IM) a novel from an unknown author? Of course I will build a landing page to the novel (Amazon Kindle), but what do you target? I mean, I suppose you could target 'novel' or even some long tail keywords, but it's not exactly the most productive pursuit. I've been puzzled about this for years. I've written four novels, plus numerous children's books. One of the novels (and several of the kids books) is on Kindle but it really hasn't gone anywhere. It's not been my main focus but it's on the back burner/to-do list. I sense there's something obvious I'm overlooking here. Thanks.