Market Research - Targeting Smaller Gaming Sites

Hello guys,

I have a project that involves gaining small and medium blog owners as affiliates. The project is about retro and niche games.

Think everything that has fallen of the cliff of popularity, or is on sale for a buck or two on the net.

Using my secret sauce / offer, the owners will be able to monetize their hidden-gem traffic, making some buck from it.

So, the target is to find the sites that have only a few clicks per day for their more exotic / underdog game reviews, articles etc.

Now, I have the problem of market research. Obviously, I don't really know what to look for (which keywords? How do I find these sites and check if they actually have traffic?).


How would you approach this?

Approach it in the same manner as if you were looking for Guest Posts / Niche edits in that particular area. Just google a how to guest post guide and you will have everything you need. You can get an estimate of the traffic with ahrefs/semrush, but it's always really off.