Many Domain Names in Same URL, What does this mean?

People are doing this because to get brand value, suppose, you can buy a domain like
ebay-com.co-au.in
It seems like they are buying from ebay for newbies, but in reality its not.
 
What is the purpose of doing this in regards to SEO? and how can you do it?

Many years ago the host name really influenced the results. So you could create sony-camera.example.com and buy-viagra.expireddomainhere.com and so on and it'd boost you to the top. Then this got penalized so it no longer works. These days you mostly use it for language selection like wikipedia does it. Some people really do write poetry and shit on their DNS entries, there are DNS easter eggs out there.
 
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