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Manipulating the Local News for Leads

Discussion in 'Offline Marketing' started by tjtigers14, Feb 13, 2013.

  1. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Okay so my plan is to launch a press release that gets syndicated all over the place and then send all the links to some local newspapers. Can anybody recommend a good service here on BHW? I tried the $27 one with a press release I wrote on my own but it didn't really do the trick. I then had one written by a professional writer and I want to go balls to the wall with it. I'm willing to spend up to $300 to get this thing all over the place and then backlink it to rank for my city and metro area.

    Any tips or ideas?

    The title of the press release? "METRO DETROIT NATIVE STRIKES ONLINE GOLD, FOUNDS CUTTING EDGE WEB MARKETING AGENCY"
    It talks about my affiliate marketing successes and the services I'm planning to offer. Do you think this plan will work?
     
  2. bonzo90

    bonzo90 Jr. VIP Jr. VIP Premium Member

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    Clever Idea, I would use - rankgeek - www.rankgeek.com to get it sorted, they have done ALL my PR's and i have even had some great media attention where people who are writers for a popular newspaper bought my customers product!!!!!
     
  3. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Hmm interesting, what particular service of theirs did you use?
     
  4. seoactive

    seoactive Regular Member

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    Can you further elaborate this? How are you going to send all links to local newspaper? You going to contact the editor or something? Thanks.
     
  5. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Yeah I was going to call them, send them an email, post on their FB page and maybe send them a letter with the original as a letter to the editor.

    Does anybody else have any ideas for how I can best make a splash with this press release??? Thanks!
     
  6. ryce889

    ryce889 Regular Member

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    If you're willing to spend $300 do a PR with Marketwire or PRNewswire... I find the distribution is much better than what you're getting with services like SBWire, PRBuzz, etc.
     
  7. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Yeah I was thinking Marketwire looked good, I'm probably going to go with them unless anybody can recommend an alternative.

    I also have a popular local community Facebook page with 1,000+ fans and growing, so I'm going to post the story on there as well.
     
  8. GuinnessMan

    GuinnessMan Junior Member

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    In my experience submitting a press release to the local paper doesn't always render the response you're looking for. Many newspapers vet press releases for blatant marketing because they want you to either purchase ad-space on their website or purchase print space for your advertisement in their print distribution. Most of the time they add your event into the long list of events on their "Happenings" page. Even at that, they are also well versed in creating no-follow links so the SEO value is very diminished if not eradicated. As far as traffic, people typically don't navigate online news mediums to read press releases.

    Not trying to completely blow the wind out of your sails, you should submit them anyways for the chances that they will post and you will benefit.

    Source: I used to run a community action non-profit and have submitted many press releases. Have also worked as the 3rd party consultant between marketing vendors (newspaper and local magazines) and the client.
     
  9. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    GuinessMan- Fair enough, I can definitely see what you're saying. My town is pretty small though, and any feature about a resident who hit it big on the Internet could probably make it somewhere in the paper. At least I think....probably not the Detroit Free Press or anything like that but at least in my small town.

    Do you have any tips for getting some press behind my new business? Thanks!
     
  10. GuinnessMan

    GuinnessMan Junior Member

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    If you're in a small town the BEST way is to hold a community event. I once held a daytime all ages (parent/guardian required for under 18) scavenger hunt that sent people around town with riddles that were pertinent to local landmarks and some paid sponsors. Charged $10 per entrant and $50 to be a paid sponsor. Paid sponsors would have one of the riddles lead people to their business for the next clue OR instead of paying they just gave us equivalent merchandise we could give away as a prize. Then they all met up at the end which was a local coffee house that had a back area for live music. We would have a prize give away and also invited local bands to play through the night. We announced that to the paper in advance and they spotlighted it in their Happenings section.

    To summarize:

    - We made about $500 after paying for any soft/hard costs - Gas, Food, Kicked the Venue in a % and even paid the bands.
    - We got coverage from the businesses. If I was in the IM business at the time they probably would have been good clients.
    - We got coverage from the bands.
    - We got about 30 or so teams of at least 2 per team.
    - We got paper coverage.
    - We got about 20 sponsors.
    - I'm sure there's more but you get the picture.

    It's like the ultimate offline endeavor. You're also doing something good for the community as well.

    Actually - after typing this out, I may try doing this again with more of a focus on the IM side of things. Also would spend more time planning (we did this in a month from idea to production) and would also join as many networking groups as I could, Chamber of Commerce - BNI - Local Networking Groups, and promote there.

    Bottom line - Community events increase your overall exposure and even if the paper won't give you press, you've got backup upon backup for other exposure.
     
    • Thanks Thanks x 3
  11. GuinnessMan

    GuinnessMan Junior Member

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    Oh and if you're a one man show - you can always ask for help from local charities. Check community college boards and the paper. Even local access TV when they have their Bulletin Board.
     
  12. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Hmm that sounds awesome! Especially with Spring coming up...I have a local community Facebook page with almost 1,500 likes already so it's a perfect medium to promote it. Plus I'm friends with these guys who have thrown a few raves at the VFW Hall so I could have them help me promote it. What comes to mind for me is a mini-festival in the town park with all different types of local bands and performers, as well as like live art and things like that. But I really do like the scavenger hunt idea as well, it gives the participants a sense of purpose.

    As for the networking, yeah I went to my first networking event a few days ago and it was cool! A bunch of SE Michigan (see: Detroit) businesspeople who were chill as hell and really encouraging. Do you know how much it costs to join a typical Chamber of Commerce? I should probably be registered as an LLC before I do that though.

    Thanks for all the ideas man, you really got my heart racing now with all the possibilities!
     
  13. GuinnessMan

    GuinnessMan Junior Member

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    Sounds like you've got the perfect venue for promotion and for execution. I really like the idea of the art show in the park with the bands but keep in mind hidden costs. Sometimes an event like that requires paying the city - which includes permitting, clean up, power sources, deposits and at times traffic control and police costs. The VFW Hall won't have as much exposure but could be lower in costs and have direct access to power.

    Networking events are way cool once you pop the cherry. I remember holding back for awhile thinking it was just going to be a bunch of old folks running it like a Homeowners Association. They exist, but certainly not a degree that should prevent your attendance. The Chamber where I am located costs about $250 a year and there are other add on services depending on how involved you are. Membership includes a lot of discounts and freebies and invites you to weekly networking events and events. Typically they make you pay for a year but sometimes they have trial offers that let you pay quarterly.

    Glad to motivate, writing these posts motivated some old ideas for myself. Thanks for the OP.
     
  14. Russ1395

    Russ1395 Jr. VIP Jr. VIP Premium Member

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