I am in south asia right now and I am going to start ORM business. I would be cold calling international businesses and would convince them to handover their online reviews management,etc to me. I would try to convince them to handover cards ,where address of their website would be written, to their customers to review their experience . At the website I would give them a platform to review. If review is positive then the same would be published over other public review websites. If the review is negative, then it wont be published anywhere but would be addressed by the company. I have some concerns: 1. What if the company says, that why cant we just ask the customer to fill review on some paper . And this would protect them from any online negative review. So why pay me for online platform? 2. What is the ORM platform and how can I set up on the website. I have no tech knowledge in this area. 3. Suppose, I am targeting ORM of a wedding planneer who has less than 3 star rating. Since this is different from a restaurant business who has lots of customers in a day. And the company is already getting low number of customers like 1 or 2 in a month, how would I be able to increase the positive review for the company through my online platform?