This is where copywriting comes in.
A lot of people think that when they write meta descriptions, they just need to stuff the keyword in the right place in the description and they're done.
A lot of people do this, and this is good news for you because whenever a lot of people do the exact same thing, that's a tremendous opportunity for you to stand out and get that click.
You have to understand that one of the ranking factors that Google considers is how likely people are going to click on your link.
If you're a good copywriter for your meta descriptions, you're more likely to get your link clicked.
Now of course there are other parts to this equation.
The other major part is that when people click on your link, they stay on your site.
That's how Google's RankBrain technology knows that your stuff is relevant and probably valuable.
What happens after?
That's right!
Google is more likely to give you a higher ranking.
Invest some time in learning copywriting so your meta descriptions are more attractive instead of generic.