- Jul 28, 2016
- 884
- 298
More and more frequently I see people using chat groups for converting people into customers.
Hence, the funnel is no longer:
Mass DM -> Offer -> Site
But instead:
Mass DM -> a chat/warm-up -> Offer (either in chat or story) -> Site
is anyone else rocking a funnel like this where the purpose of the paid outreach/ad is to push people towards a group and a community instead of directly to the offer?
For some of these funnels I have heard insane ROI's (up to x5 as when compared to direct Ad-to-offer) and teams with several sale reps reaching out to group members, booking calls, and nurturing for them.
Hence, the funnel is no longer:
Mass DM -> Offer -> Site
But instead:
Mass DM -> a chat/warm-up -> Offer (either in chat or story) -> Site
is anyone else rocking a funnel like this where the purpose of the paid outreach/ad is to push people towards a group and a community instead of directly to the offer?
For some of these funnels I have heard insane ROI's (up to x5 as when compared to direct Ad-to-offer) and teams with several sale reps reaching out to group members, booking calls, and nurturing for them.