Making money online with music?

TheHangman

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So far it seems like music marketing is not a widely spread topic on BHW forums, so I would like to initiate a discussion on that. What do you think is the best way to sell music online? If not sell records, what other ways are good for monetizing your music? Do you have any particular practices with music marketing? Apart from social media, what other ways seem to be effective to constantly drive listeners and build a fan base?
 
Spotify.

You could create YT channels, build reputation and then drive them to streaming platforms.
 
“Apary from social media”
If you wanna promote somewhere else besides social media, with a good budget you can get not only quality shoutouts and submissions from other artists and influencers, but radio submissions and TV placements as well

Most platforms have actually became ‘social media’

look at SoundCloud for example.
Like, comment, repost.. as social as it gets

that’s where you get your “fans” at man

what you could do is one of the following:

1. Presence
2. “The tekashi AKA 69 method”

Let’s go full millennial rebel and start from “the 6ix9ine” method

your thread have opened my mind completely.

the great mr. Hernandez became popular from the “RKO” viral video days, giving him a strong get go following to begin with

what gives the “RKO” rainbow dude some presence and a boost due to shares etc.

why not do the same? But different.

muse platforms such as Twitter and shoot your best shot and engage trying to make the best tweets and replies which are usually (ALWAYS) the funny ones

Of course being prepped from the start with a good Twitter profile with a good bio and links, it WILL start getting traction.

Always engage in your favorite artist’s posts, genre related accounts, *Insert genre name* news and so on.

Usually you’ll find indie artists and indie labels, shoot your best shot.

only the ones who dare, succeed.
Using your free hour to scroll the feed? Why not leaving a reply or something? What will it change? All publicity is good publicity for real.

1000 people have seen your profile, 70 clicked on it, even if 3 have played your music, YOU STILL GOT 3 PLAYS YOU COULD NOT HAVE. Simple as that.

That’s how it always been and will be.
Taking action is pretty easy, just like ‘getting the second mil after the first one’.

Now presence is included in the “6ix9ine” method but scaling it up and expanding is where you need to head to.

This means, use Twitter, use YouTube, SUBMIT your tracks to other channelsin exchange for your links in the description, submit your music to stores via distribution platforms (Distrokid, routenote, indiefy etc.)

you WILL get plays, believe that.

FORUMS, FORUMS, FORUMS!
Man if you think it’s “oldschool”, paying for promo ain’t? Maybe a newspaper? Social media is what you got. It’s the new era, and for musicians it’s the only way to get there fast.

the days you could see JAY-Z on the streets spitting flame getting taped are over.

Justin Bieber scenarios or any other sort of publicity are pretty much buried.

You CAN promote yourself locally.
Actually, it still works. BUT.

you NEED to set up your social media and streaming platforms so others could share your music and so people could easily find you and listen

Again, Spotify playlists, offering an intro to a new YouTube channel, collaborating on a track with another artist (There’s plenty of collab groups with talented new artists on Discord) and so on

Let’s be real and look at a method such as Google PPC ads

Really? I mean you will spend tons, but get a dozen.

At the end of the day, music is a product, but not a service. Nor a physical value. Music is for the sole purpose of entertainment.

Not getting to lines of what music really is since music got much more influence and used for a variety of things and it’s valuecan be priceless, but we’re talking finding fans etc.

You get a click, yeah you’ll might get a play but even if your music is good, the person that have clicked your link might not get further interested in your art.

It’s true, people are sheep. Not all, but if they will see a pattern, they will follow.

Let’s day your track is featured on a small indie channel.

People will take more interest and the change giving you a shot will grow significantly, since its coming from a credible/massive/popular source or whatever

If your track is $hit, but lil nas have reposted it, oh the irony in this one man.. even if soembody by some small chance have ever heard a familiar track and hated on it, most likely he will engage and play your track since “Lord Lil’ Nas X” himself have reposted it and so on.

you NEED social media.
you NEED social proof.
always WAS.
always WILL BE.

I mean it’s not that hard not noticing a pattern with all those artists

look at “SoundCloud artists”.

Uniqueness and a small following might play a role, the rest is history.

X (R.I.P) had his aggressive “fvxked up” Florida teenager mentality with fighting videos all around the web influenced by rock/metal or whatever which has drawn a certain group who showed so much support, he actually started to be taken seriously, got noticed by other artists and destroyed the charts.

Dude started showing his spiritual and emotional side, releasing music that sets apart from his agro influenced sound and not only his day 1 fans kept supporting him, but he knocked into a different crowd as well.

With the authority such a talented artist have built for himself, it became easier to scale it up and open to every possible audience.

So does his friend Ski Mask, so does SmokePurpp.. lil xan etc.

bro.. the good old mixtape days on the street and showing up to the club with some good mouth piece skills for a good word to mouth play and even a possible opportunity and an invite to a studio might happen

All I’m saying is that social media is where it’s at right now man

It just depends on how you look at it and use it

best of luck man
Share your handles or whatever I’ll support or might even have a point of view that’s missed
 
“Apary from social media”
If you wanna promote somewhere else besides social media, with a good budget you can get not only quality shoutouts and submissions from other artists and influencers, but radio submissions and TV placements as well

Most platforms have actually became ‘social media’

look at SoundCloud for example.
Like, comment, repost.. as social as it gets

that’s where you get your “fans” at man

what you could do is one of the following:

1. Presence
2. “The tekashi AKA 69 method”

Let’s go full millennial rebel and start from “the 6ix9ine” method

your thread have opened my mind completely.

the great mr. Hernandez became popular from the “RKO” viral video days, giving him a strong get go following to begin with

what gives the “RKO” rainbow dude some presence and a boost due to shares etc.

why not do the same? But different.

muse platforms such as Twitter and shoot your best shot and engage trying to make the best tweets and replies which are usually (ALWAYS) the funny ones

Of course being prepped from the start with a good Twitter profile with a good bio and links, it WILL start getting traction.

Always engage in your favorite artist’s posts, genre related accounts, *Insert genre name* news and so on.

Usually you’ll find indie artists and indie labels, shoot your best shot.

only the ones who dare, succeed.
Using your free hour to scroll the feed? Why not leaving a reply or something? What will it change? All publicity is good publicity for real.

1000 people have seen your profile, 70 clicked on it, even if 3 have played your music, YOU STILL GOT 3 PLAYS YOU COULD NOT HAVE. Simple as that.

That’s how it always been and will be.
Taking action is pretty easy, just like ‘getting the second mil after the first one’.

Now presence is included in the “6ix9ine” method but scaling it up and expanding is where you need to head to.

This means, use Twitter, use YouTube, SUBMIT your tracks to other channelsin exchange for your links in the description, submit your music to stores via distribution platforms (Distrokid, routenote, indiefy etc.)

you WILL get plays, believe that.

FORUMS, FORUMS, FORUMS!
Man if you think it’s “oldschool”, paying for promo ain’t? Maybe a newspaper? Social media is what you got. It’s the new era, and for musicians it’s the only way to get there fast.

the days you could see JAY-Z on the streets spitting flame getting taped are over.

Justin Bieber scenarios or any other sort of publicity are pretty much buried.

You CAN promote yourself locally.
Actually, it still works. BUT.

you NEED to set up your social media and streaming platforms so others could share your music and so people could easily find you and listen

Again, Spotify playlists, offering an intro to a new YouTube channel, collaborating on a track with another artist (There’s plenty of collab groups with talented new artists on Discord) and so on

Let’s be real and look at a method such as Google PPC ads

Really? I mean you will spend tons, but get a dozen.

At the end of the day, music is a product, but not a service. Nor a physical value. Music is for the sole purpose of entertainment.

Not getting to lines of what music really is since music got much more influence and used for a variety of things and it’s valuecan be priceless, but we’re talking finding fans etc.

You get a click, yeah you’ll might get a play but even if your music is good, the person that have clicked your link might not get further interested in your art.

It’s true, people are sheep. Not all, but if they will see a pattern, they will follow.

Let’s day your track is featured on a small indie channel.

People will take more interest and the change giving you a shot will grow significantly, since its coming from a credible/massive/popular source or whatever

If your track is $hit, but lil nas have reposted it, oh the irony in this one man.. even if soembody by some small chance have ever heard a familiar track and hated on it, most likely he will engage and play your track since “Lord Lil’ Nas X” himself have reposted it and so on.

you NEED social media.
you NEED social proof.
always WAS.
always WILL BE.

I mean it’s not that hard not noticing a pattern with all those artists

look at “SoundCloud artists”.

Uniqueness and a small following might play a role, the rest is history.

X (R.I.P) had his aggressive “fvxked up” Florida teenager mentality with fighting videos all around the web influenced by rock/metal or whatever which has drawn a certain group who showed so much support, he actually started to be taken seriously, got noticed by other artists and destroyed the charts.

Dude started showing his spiritual and emotional side, releasing music that sets apart from his agro influenced sound and not only his day 1 fans kept supporting him, but he knocked into a different crowd as well.

With the authority such a talented artist have built for himself, it became easier to scale it up and open to every possible audience.

So does his friend Ski Mask, so does SmokePurpp.. lil xan etc.

bro.. the good old mixtape days on the street and showing up to the club with some good mouth piece skills for a good word to mouth play and even a possible opportunity and an invite to a studio might happen

All I’m saying is that social media is where it’s at right now man

It just depends on how you look at it and use it

best of luck man
Share your handles or whatever I’ll support or might even have a point of view that’s missed

Ist that legit ?
 
Ist that legit ?
What part exactly? I mean if you don’t put yourself out there, nobody will.

Before I quit making music I started getting a good traffic of plays and sales probably like 2 years after I’ve been constantly looking where can I put myself out in

minus trying to get viral tweets etc.
Yeah I had my beats in every possible platform and social media

liked, followed from time to time etc.
2 years with minimal results (sales, plays etc.)

until one day that it got ridiculous and these traktrain, soundclick, BeatStars notifications came through my email

it was a blessing.
a valuable return for such a dark time so insane that it looked like it was planned from the start

I’m telling you all the years you invest won’t be for nothing

as long as you’ll be consistent both with your production and marketing you’ll be straight as
no less.

But if you stop
You’re screwed dirty.

the competition is unreal right now man you gotta be simple and consistent
 
“Apary from social media”
If you wanna promote somewhere else besides social media, with a good budget you can get not only quality shoutouts and submissions from other artists and influencers, but radio submissions and TV placements as well

Most platforms have actually became ‘social media’

look at SoundCloud for example.
Like, comment, repost.. as social as it gets

that’s where you get your “fans” at man

what you could do is one of the following:

1. Presence
2. “The tekashi AKA 69 method”

Let’s go full millennial rebel and start from “the 6ix9ine” method

your thread have opened my mind completely.

the great mr. Hernandez became popular from the “RKO” viral video days, giving him a strong get go following to begin with

what gives the “RKO” rainbow dude some presence and a boost due to shares etc.

why not do the same? But different.

muse platforms such as Twitter and shoot your best shot and engage trying to make the best tweets and replies which are usually (ALWAYS) the funny ones

Of course being prepped from the start with a good Twitter profile with a good bio and links, it WILL start getting traction.

Always engage in your favorite artist’s posts, genre related accounts, *Insert genre name* news and so on.

Usually you’ll find indie artists and indie labels, shoot your best shot.

only the ones who dare, succeed.
Using your free hour to scroll the feed? Why not leaving a reply or something? What will it change? All publicity is good publicity for real.

1000 people have seen your profile, 70 clicked on it, even if 3 have played your music, YOU STILL GOT 3 PLAYS YOU COULD NOT HAVE. Simple as that.

That’s how it always been and will be.
Taking action is pretty easy, just like ‘getting the second mil after the first one’.

Now presence is included in the “6ix9ine” method but scaling it up and expanding is where you need to head to.

This means, use Twitter, use YouTube, SUBMIT your tracks to other channelsin exchange for your links in the description, submit your music to stores via distribution platforms (Distrokid, routenote, indiefy etc.)

you WILL get plays, believe that.

FORUMS, FORUMS, FORUMS!
Man if you think it’s “oldschool”, paying for promo ain’t? Maybe a newspaper? Social media is what you got. It’s the new era, and for musicians it’s the only way to get there fast.

the days you could see JAY-Z on the streets spitting flame getting taped are over.

Justin Bieber scenarios or any other sort of publicity are pretty much buried.

You CAN promote yourself locally.
Actually, it still works. BUT.

you NEED to set up your social media and streaming platforms so others could share your music and so people could easily find you and listen

Again, Spotify playlists, offering an intro to a new YouTube channel, collaborating on a track with another artist (There’s plenty of collab groups with talented new artists on Discord) and so on

Let’s be real and look at a method such as Google PPC ads

Really? I mean you will spend tons, but get a dozen.

At the end of the day, music is a product, but not a service. Nor a physical value. Music is for the sole purpose of entertainment.

Not getting to lines of what music really is since music got much more influence and used for a variety of things and it’s valuecan be priceless, but we’re talking finding fans etc.

You get a click, yeah you’ll might get a play but even if your music is good, the person that have clicked your link might not get further interested in your art.

It’s true, people are sheep. Not all, but if they will see a pattern, they will follow.

Let’s day your track is featured on a small indie channel.

People will take more interest and the change giving you a shot will grow significantly, since its coming from a credible/massive/popular source or whatever

If your track is $hit, but lil nas have reposted it, oh the irony in this one man.. even if soembody by some small chance have ever heard a familiar track and hated on it, most likely he will engage and play your track since “Lord Lil’ Nas X” himself have reposted it and so on.

you NEED social media.
you NEED social proof.
always WAS.
always WILL BE.

I mean it’s not that hard not noticing a pattern with all those artists

look at “SoundCloud artists”.

Uniqueness and a small following might play a role, the rest is history.

X (R.I.P) had his aggressive “fvxked up” Florida teenager mentality with fighting videos all around the web influenced by rock/metal or whatever which has drawn a certain group who showed so much support, he actually started to be taken seriously, got noticed by other artists and destroyed the charts.

Dude started showing his spiritual and emotional side, releasing music that sets apart from his agro influenced sound and not only his day 1 fans kept supporting him, but he knocked into a different crowd as well.

With the authority such a talented artist have built for himself, it became easier to scale it up and open to every possible audience.

So does his friend Ski Mask, so does SmokePurpp.. lil xan etc.

bro.. the good old mixtape days on the street and showing up to the club with some good mouth piece skills for a good word to mouth play and even a possible opportunity and an invite to a studio might happen

All I’m saying is that social media is where it’s at right now man

It just depends on how you look at it and use it

best of luck man
Share your handles or whatever I’ll support or might even have a point of view that’s missed

First of all, awesome post!

This rly motivated me to keep on grinding. I'm stuck somewhere between having a lot of experience (5 years now) and a lack of marketing skills. I also feel lost in the giant pile of possibilities...

I try to work on my marketing skills. Do you have any tips for indies like me? Or you know any good sites, books etc…?

Any kind of response would be highly appreciated

Peace
 
I have access to a platform where the customer can make a monthly or year sub and he will get access to fresh and old music in (mostly electronic genre). u can find almost 80% of every track u can find on beatport. and can download it in mp3, aiff, wav,... the site is mainly for djs

is it possible to copy this platform and make your own? with other brand and our ads?

e: oh and on the platform u can download producing software and samplepacks aswell (for which one would normally have to pay individually) but on the platform when u have access u can download it all.
 
Sounds legit. Definitely possible. You could also combine that idea with AM. So you don't have to mess with all the software licenses for your customers and can just refer to some plugins, sample packs etc...
But you need to encrypt the audio files that only your tool can open them. Other ways it would be very susceptible for pirating. (giving the songs to third persons for free)

Hope that helped. Hit me up if you want to talk

Peace
 
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