I want to make a blog. The blog will not be about any one topic. It will be a broad genre. So each post can be in any sub genre... Is this bad? Like in my understanding the blog isnt 1 rank... each post will have its own rank... correct? So some may be on first page for their keyword... others will have different keywords... so its ok to have a broad genre blog..? with no ONE main keyword... and just specific keywords for each post....??? Not sure if i said it correctly. Also... how to do this? Normally when you make a post... everything is one 1 page... like post 1 ... scroll down post 2... scroll down... until it asks you to check archives for additional post. I want it to be each page is its own post... Is that just depending on the theme? Must I have my own domain/host so I can edit it?... Or can the free wordpress.com/blogger work for this? I dont plan on monetizing anytime soon... not until i get loads of traffi.c.. but... my other question is... Is it possible to advertise based on post? Like say wordpress.com/post1 --- has adsense... because its a topic that just gets people to click and see new things... wordpress.com/post2 --- amazon affiliate link... because its a topic about a special item or product?