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Making $200K per year -- EASY BUSINESS PLAN

Discussion in 'Black Hat SEO' started by vladi, Jan 16, 2008.

  1. vladi

    vladi Newbie

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    I posted this at another forum, but I thought I would post it here too since people seemed to really like it there.

    Being that so many of you here can rank well using your black hat SEO techniques, this should be right up your alley.

    I don't use black hat SEO for this and instead use social marketing, but either way, the end result is the same.

    I don?t normally go posting this kind of stuff unless I am getting something in return of equal value, but I am fairly new here, so I thought I would share a story with you that will essentially spell out how to create a new businesses. Who knows, maybe I need a favor in the future and somebody will be able to answer that favor.

    OK, you ready to find out how you can earn AT LEAST $200K in 2008?

    Local Search Engine Control

    If you're like me, I use Google or have used Google in the past to find restaurants or supply shops in my area. If I am looking for a chinese place because I just moved to the city of OceanSide, then I type in:

    oceanside "chinese restaurant"

    What I see is that there are roughly 25,000 listings for that phrase. That's under the 40K mark which I set for myself as an upper limit for a niche term to dominate. This becomes important, as you will see in a minute.

    Using whatever methods you want to build pages that will get ranked (usually social network building) you can pretty much get anywhere from 1 to all 10 listings on the first page of Google for that 3 word phrase. There are a variety of ways to do this, but I am not going to get into that, because that is an extensive course in of itself.

    If the search results were over 40K results, then it would be tougher. If there are only 5,000 results, then you'd probably get all 10 results on the first page. For example:

    rosamond "chinese restaurant"

    So I could dominate the city of Rosamond, Ca. for this niche. It?s a small town out by a race track on the outskirts of L.A. county.

    OK, so where do you go with this? Easy. Here's what I did.

    Let's say we start with Rosamond. You go in and you capture all 10 spots (or as many as you can) for the key phrase you are going after, and on those pages you promote a fake chinese restaurant. Where the name of the restaurant would go, you call it "Your-Name-Here Chinese Restaurant." There should be links on the page to one or two high PR restuarant guides, as this will give you even more link juice and help you capture as many of the listings on the 1st page of Google. You also link to your website where you describe your services, and you have a phone #.

    Next you put together some kind of marketing campaign for restaurants. You want to hit all the restaurants in that city, whether they be chinese or pizzarias. Doesn't matter. You do some direct mail pieces to them. You have to have REALLY good creative in this piece to grab their attention. If you aren?t a great writer, outsource this to elance, or invest in a really good copyrighting course.

    Tell these owners how they may increase their revenue by 208% (or whatever percentage is factual based on how you spin what you?re telling them) by being on the 1st page of Google, blah, blah, blah. Pull up the stats and make it compelling. 80 to 90% of people won?t look past the 1st search results page. Use stuff like that.

    The clincher here is you tell them that you put your money where your mouth is. You won?t charge them a cent unless you can get a page on the first Google results page that mentions their company and is fully controlled by them. This means they can say whatever they want on the page. You?ll need to make sure it still has enough anchor text and keyword text to not drop its listing spot.

    Now you can charge them for this service. In my case, this was a $900 one time charge, or $197 down and then $97 per month for a year. Most take the $900, ONCE they see results.

    But what really sells them is that I tell them to go to Google and do the search term for the ROSAMOND ?CHINESE RESTAURANT?, just to show them that I can do what I say. I tell them that in less then 2 weeks, I have displaced all of the Rosamond, Ca. Chinese restaurants, pushing them off the first page, and they?ll see that I now control those pages. Hell, I could now put text on that page that says:

    ?Why would you eat Chinese food when you could have a delicious Pizza at Tony?s family Pizzaria. BLAH BLAH BLAH? Believe me, I have sold Chinese pages to Hamburger joints or sea food places. They are cut throat and want to advertise to anybody looking for a restaurant to eat at. You don?t have to do this, and you can reserve those Chinese pages just for a Chinese restaurant. You create scarcity, and people will be compelled to buy (that?s a whole different educational course.)

    You?ll be surprised how many businesses see that you have done what you said and want you to do that for their business in their category. You can make it even better by telling them that once that restaurant type is taken (one store only), that its closed, and that?s it. If you?re a Chinese Restaurant owner, the last thing you want is for one of your competing Chinese Restaurants to own the majority of the 1st page rankings on Google, especially when your restaurant doesn?t even show up on the first 40 results. And trust me sir, I have sent the same offer to ALL of your competitors. I only need one of you to say YES and then the offer is closed.

    I doubled my income when I changed the formula a bit. For people that wanted to me on the monthly plan, I told them that I wouldn?t charge them anything, but the price was $900 if I could get them on the 1st page. I would then charge an extra $200 for every additional listing I got on the first page. On average, I was able to get 6 to 7 listings per page. The bill would be over $2K and I would tell them that I would make them a deal. If they pay me the $900 upfront for the 1st listing, I would take the remaining $1,200 (6 other listings) and knock it down to just 2 more payments of $200 each, spread out over the next 60 days, or $200 right now (That?s $1,100 total), and 75% of the time I would get my money up front right then and there, because the owners want to save $$$.

    This is important because sometimes a city is too small and just doesn?t get a lot of traffic through Google, so the owner may feel they aren?t getting their money?s worth if they track their online traffic to their website or phone # or coupons, etc., and they stop paying you. You are in the business of making money, not trying to collect it.

    Another thing is you should never give up the logins and pw?s to the pages you have created, to the owner, until you are fully paid. I learned this lesson the hard way when I got stiffed and tried to go in and slap the owner and restaurant on the very pages I had created for him, but he had gone in and changed the passwords.

    I could write 10X more than what I have now, but this should already have gotten your brain going.

    Why am I posting this? Surely I will get competition right? Eh?. Maybe, but here?s my thought on it. First, 99.99% of people will never take action. It?s a proven fact. I bet 99.9% of the forum users here have ebooks they have downloaded that they haven?t even read yet. It?s just the way we are built. We scramble and want to move on to the next thing. For that 0.01% that does take action, good for them. There?s plenty of room.

    There are roughly 20,000 cities in the USA alone. I could do this in Canada too, remember! And there are at least 10 different major types of restaurants (Chinese, Japanese, Italian, Irish, Sushi, Buffet?s, etc.) That?s over 200,000 potential paying accounts, IF only just one of them per city per category type signed up. You could easily sell 2 or 3, making that 400K or 600K paying customers At my rates, the 200K is $180 million dollars, assuming I never upsold them. And that?s just one category. I only tap a very small fraction of this amount. And every few years, most restaurants are out of business and you have a whole new pool of customers that have replaced them. It?s great!

    What if instead of restaurants I want to go after car stereo shops, or fitness centers, or dentists, etc. There are hundreds, maybe thousands of niches you can get into.

    Instead of brick and morter shops, you could go after online websites and do this globally. Now you have access to tens of millions of businesses!

    I?ve done it part time, outsourcing almost all of it, and it?s generated well into the 6 figures per year. 2008 will probably double for me. This is just one of the many things I do, and one of the smaller ones.

    Please don?t PM me about this, as I don?t have time for individual chatting or tutoring. If you have questions or comments, post them here for everybody to share.

    I would love to hear from those of you who actually do this. Post your results here in this thread.

    And before you post a question, really THINK about what you?re about to ask. 90% of what I see asked in this forum is really annoying because the answers are readily available if you only did a quick Google search. Use your brains. Thin outside the box and be creative. I did, and it paid off.
     
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  2. jmmgmm

    jmmgmm Newbie

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    Thanks for this post Vladi. I'm going to be the 0.1% and take action on this plan. I rarely post but i appreciate you giving out a plan of action as I have been stuck for a couple of months trying to figure out how to put this together. I'm still a little confused on some of your tactics but I will reread until it's absorbed. Just wanted to say thanks :)
     
  3. Fouad Aslam

    Fouad Aslam Registered Member

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    thanks,
    nice plan, may not be "easy" for some of us t dominate the front pages, like you said but a definately solid plan, thanks again
     
  4. pdaguy9

    pdaguy9 BANNED BANNED

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    How do you deal with Google's Local Business Results?

    I just typed in MYTOWN "pizza" and on the very top of the page, google lists 3 pizza places with map and a link on the bottom for more results.

    Why would someone venture into the organic results? When, most likely, all of the local pizza places are listed on top by Google.
     
  5. angieg

    angieg Newbie

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    I am new to the site as well and I really like this since I already sell advertising and design the ads/mail campaigns you talk about this will be great to add to what I already am doing
     
  6. raj564

    raj564 Regular Member

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    yeah, i agree, why would a business owner pay someone money when they can go register with local.google.com and get on the 1st page for free?
     
  7. b.fedora

    b.fedora Newbie

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    Vladi, this plan is totally awesome! I'll be on it.

    Guys, you're all too Internet savvy to realize that most business owners don't have much Internet knowledge, and the majority of them have never heard of Google's Local Business. Besides, only 3 show up on the first page. So if they're not on the first page...open season.
     
  8. elchichita

    elchichita Newbie

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    Assymetry of information. Of course some owners will register with google, but some won't have even a clue that they can do that.

    In fact, assymetry of information is a very powerful element, especially in less efficient markets
     
  9. JesterJoker

    JesterJoker Regular Member

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    yah they have you there. you can do it with anything.


    - restaurants
    - companies
    - gas stations

    they all come up first.
     
  10. MaestroDelWeb

    MaestroDelWeb Executive VIP

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    Owners do not have to register with google for this. Google is an online yellow pages, they get public business information and use it for their directory. They also add reviews if available and links to the company's website. You can still sell the service and it's a decent business plan.
     
  11. niche1

    niche1 Jr. VIP Jr. VIP Premium Member

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    Nice ideas!

    Thanks for taking the time to post it!
     
  12. bloggtag

    bloggtag Newbie

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    Hey,
    mixing SEO with real business why not hehe
    Nice post!
     
  13. brand1m

    brand1m Newbie

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    I've been kicking a similar idea around for a while.

    There are tons of businesses with little to no web presence, so it seems feasible.

    You end up with basically a city directory.
     
  14. dwhuff

    dwhuff Newbie

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    great post. excellent plan for anyone to make some money. Looks like you could do it for several types of businesses. Use your imagination.
    In my area there are many mom and pop restaurants now competing with all the chain restaurants coming into the area. We are a vacation destination so the locally owned businesses are willing to jump at the chance to get on the first page.
     
  15. DrJekyll

    DrJekyll Senior Member Premium Member

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    Hello,

    I thought about doing something similar, but with buying a businesses domain name, and then optimise it for your area and get it to rank.

    Then you can rent it to them, or rent it to their competition .

    You just need to watch out with trademarked names.

    I have not done this, but thought it might give you some ideas.

    Bk
     
  16. vladi

    vladi Newbie

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    This was my first idea, but I quickly realized it's weaknesses. The first obstacle is that it is muuuuuuch harder to get a domain you register to place well in the search engines than it is to get a social network page. Those sites already have page rank, have been registered for years on whois, and a host of other things going for them.

    The next thing is ranked domain is only one spot on the 1st page. That pales in comparison to have 6 of the top 10 listings and pointing all of those pages to your unranked domain that you have.

    Im glad so many of you have ideas running through your heads. Just realize that this isn't hard, but you cant be lazy either. You're going to have to put in some long days to get all the pieces in order. But even if it takes you 60 days on non-stop work to finally get there, the payout is huge if you do it right. I dont remember the exact numbers, but I think the first month i did it I made $1,800 (two sales), and then the next month it was like 4X that amount, and eventually it was doing 5 figures every month.

    Start thinking of your out game. Are you going to be running this or are you going to be training people to run this so that you can do other things. If you're not making much money now, you'll probably be thinking similar things to what I used to thing. "Man, if I could just make $5K per month, I would be happy!" Then you hit that. "Man, if I hit $10K per month, I definitely wont be greedy and would be totally happy." But when you hit that, you realize that wont be the case. You'll want to buy that new 2008 Viper, or take those kick ass vacations. You'll soon be shooting for $20K, 40K + per month.

    I know this to be fact. It's happened to me and almsot everybody I know that is in a similar income level.

    Good luck guys. I have tons of little nuggets and business and ideas. I'll share more of them in the coming months if they aren't going to directly kill my business -- I hope you understand :)
     
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  17. DrJekyll

    DrJekyll Senior Member Premium Member

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    I see your point with dominating the search engine results. I was looking at more an ongoing monthly income, Hence going with a business name domain.

    Bk
     
  18. vladi

    vladi Newbie

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    You could put a spin on it AFTER you sell it. For example, you tell them that for just $97 per month, you'll maintain the page to ensure it stays on the 1st page, and that if for some reason it falls off, you'll work on it as long as it takes to get it back onto the 1st page, or you'll replace it with another first page result.

    The great thing about this is that you can build an ongoing recurring income. And if somebody doesn't take it and then the listing falls off the first page, they have nobody to blame but themselves. Now they come crying back to you and you have them by the balls. "You know, there' s a reason why I offer my services for only $97 per month. Now that it is gone, it will be next to impossible to get it back. Since you're a former customer of mine, I'll create a new page and get it onto the first page for half your last price, but only if you agree to allow me to maintain it for $97/mo.

    I haven't done this, but it sounds logical to me and puts the pressure on the client for any complaints somebody might have because they screw up the page and it falls off the first page of results.
     
  19. Rusky

    Rusky Registered Member

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    Very refreshing post. I have a good niche I come across recently, was actually just working on it. Its also localized to a city/area and a specific key word. I cover individual cities on average about 10-15 pages per state, so lots of work. Great idea with the social networks I will use your formula to rank quicker, till I can get my actually site to age and rank. Big Thanks. Good job Vladi.
     
  20. elchichita

    elchichita Newbie

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    I know exactly what you're saying. I considered myslef a non-greedy person, but the last months of 2007 I averaged $13,000 a month in profit, and guess what was my New Years' resolution: "I'm going to make $25,000/month...."