make money from incoming leads with ZERO EFFORT

And you did this in UK? I am suprised. I can find offline marketing very hard here - it's almost impossible! Kudos. Just curious, was is strictly local newspapers, or did you do county ones as well?

yes just local newspapers, im based in the midlands and we have a few free papers, these are the best and easiest to get accepted by and a couple of regional, not county wide though, when the newspaper asks you for images etc just use SE logos, seem to get a better response