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Make Money Drop Shipping Clothing on an E-Commerce Site

Discussion in 'Making Money' started by survum, Apr 14, 2015.

  1. survum

    survum Junior Member

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    Hey Guys,

    I'm looking for any suggestions on how to improve my e-commerce sales as well as show you what I'm currently doing. I started an e-commerce site for clothing roughly 2.5 months ago and have just surpassed 20K, woo! But I want to really increase this. Currently I'm utilizing a lot of social media, email marketing and paid ads.

    Here's what I have tried and my results

    Facebook
    My facebook page has been growing steadily because of a "like my page for a 10% off code" pop-up on my site. I post once a day but still have low engagement since I have only 500 likes at the time of writing this post. I am meeting with a friend later this week who is heavily involved in facebook ppc, so I may end up doing some of this. I have done a few PPC campaigns myself using my email list + facebook likes as the target demographic, but I think my reach was too small to be very effective at the time. I may retry this again in the next month.

    Twitter
    This is where I shine (cue a tiny bit of bragging), I grew a nice reach of about 32M from 800+ accounts across shared tweetdeck networks. This is currently my bread and butter but the maintenance to remain logged in to all the networks is a bit much and the conversion rate of 0.3% is pretty low. Right now I have roughly 70 twitter promoters that spam out ads for me, a long with myself. I would estimate that near 90-95% of all my sales originate from twitter at this moment.

    Instagram
    I've been reaching out to larger pages for shout outs and slowly building my own page, nothing much. I may start botting my account, only follow/unfollow, since I do have followliker.

    Pinterest
    So I apparently got extremely lucky and was awarded a verified business account and can do promoted pins. I've been experimenting with them now trying to find something profitable that I can scale up with. Other than that, I've been reaching out towards larger pinterest accounts that I've found on both BHW and pinterest then either paying them for repins or putting them on my affiliate program.

    Affiliate program
    This is in no way to promote mine, I'm not giving the link unless PM'd, but to discuss the program. I use shareasale.com and currently have roughly 100 affiliates. However, I have found that most of the affiliates that signup are all "coupon websites". I guess this helps to some degree, but I was expecting to find more affiliates through the program rather than just paying for a commission tracking program. I may end up having my own program developed to cut costs in the future, but as of now the majority are just coupon sites hoping to make a quick buck when one of my customers searches google for a coupon code. I have seen a lot of people use clickbank, so I tried to make an account but it doesn't seem very "physical product friendly", but more for intangible products or health/diet products. Nothing for clothing that I could find.

    E-mail Marketing
    I have a pop-up for my newsletter, grab abandoned order emails, and grab completed order emails in order to re-market them. In about 2.5 months, I've been able to scrape up about 2200 addresses and send them daily emails. One of the strategies I've used is to create a visually appealing email in photoshop then use the entire image as the e-mail. Most everyone has the ability to load these email types now and if you click anywhere you will go to my site. It's pretty effective.

    Google Adsense
    I fell flat on my face with this one. I had a google rep talk with me for 2 hours and set up the campaign but $150 later no results. I'm not saying that this isn't a viable method, but I just didn't have the experience to make this work for myself.

    Buzzbundle / Google News Search

    I did some link dropping across recent news articles, social media posts, blogs, Q&A sites, etc. trying to brute force spread my site and piggyback off other sites SEO and traffic. I got a few hits from disqus, but nothing major. I may go back and put a bigger effort into this but it is quite time consuming and my niche doesn't have as plentiful of new opportunities as would diet pills.

    Review Sites
    I've read a few places on BHW that creating a few of your own review sites and writing articles promoting your money making website is a good idea. However, that will take quite a bit of effort to setup 3 or 4 wordpress sites and fill them all with content. Then I would need to promote those, I assume through the avenues I've already taken above. I have yet to try this.

    SEO
    I have crossed most my t's and dotted most my i's when it comes to SEO, thanks to Shopify and general knowledge. I have a good friend who does SEO work for a living looking over my site and will help me with more of the underground/complex/out of the box strategies for improving my page rankings.

    -----

    So these are some of the strategies that I have tried/am currently doing to reach a greater audience.

    What are you using?
    How are you reaching a greater audience to sell or promote things?
    Suggestions?
     
  2. Alma

    Alma Jr. VIP Jr. VIP

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    Wow you have great setup running, good job man! Also did you make $20 000 in 2.5 months with this? Impressive task! :)
     
  3. Bebert

    Bebert Junior Member

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    Nice one OP. I have a few questions for you

    1. Are you niche targeted?
    2. Do you target a certain country?
     
  4. survum

    survum Junior Member

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    Thanks! To fully clarify, I did $20,000 USD in sales (at the time of writing this post) and I run a 310% margin on average.
     
  5. survum

    survum Junior Member

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    Yes. I sell very unique street clothing. Lots of emoji clothes, full-print crewnecks, and other unique apparel that you cannot find in stores.

    I don't. I ship worldwide so it doesn't matter where the order comes from as long as it's legitimate. However I do experience the majority of my orders coming from the US with UK then Canada falling in line next. Whenever I do PPC, I specify to only show in the US.