In many countries outside the U.S., it is not uncommon to witness the popularity of wireless messaging over regular text messaging. In most of these countries, the higher price tag attached to the exchanging of text messages compels people to gravitate towards the more attractive form of messaging- wireless messaging. More commonly known in the international sphere, WhatsApp is a mobile messaging application that allows anyone with access to the Internet to exchange messages at a bare minimum cost. Due to the success of this mobile messaging application, more and more businesses, organizations and people are beginning to tap into the full potential of WhatsApp. Among these attempts to unleash all that WhatsApp has to offer is marketing through this mobile messaging platform. Inexpensive, engaging and effective, this form of marketing has proven its worth on a platform that was originally designed to connect people through wireless messaging. However, where does one begin and how can brands market their products or services effectively? WhatsApp utilizes phone numbers. A user adds someone into his or her phone?s contact list, and WhatsApp automatically recognizes the new addition and allows you to contact that specific person directly from the mobile messaging application. One of the main concerns of a direct marketing of this manner is whether the receiver would welcome these messages or not. Also, how does one obtain the phone numbers of people who are more likely to engage in your content? For one Costa Rican radio station that broadcasts Top 40 and electronic dance music, it was apparent. First, they took the simplest and most basic thing every radio station does to attract listeners, and applied it with WhatsApp. The station organized its contests and giveaways through WhatsApp by sharing a phone number that listeners can send a message to from their very own phones. This manner of messaging releases the listeners? phone numbers to the radio station, and it indirectly allows the station to send them news updates on a later date. As the WhatsApp bulk messaging software that these companies employ allows the company to use a variety of formats, i.e. texts, audios or videos, marketing on the WhatsApp platform does not limit the company?s creativity. For brands and marketers to see the success of their companies, it is necessary to exhaust all possible resources, and that includes marketing on WhatsApp.