First off sorry about the title, but please read this post. I found a really good keyword in the beauty niche and am panning my largest project up to now. My Domain is exact match and I am currently banging my head around the question what kind of site I should be making. In regards to SEO I probably should be going for a blog. But I find it quite hard to get a blog to convert decently. All the other websites in my niche look like they wouldn't convert. If you could post an example of a good converting wordpress blog that would be great. Another question I have is internal linking structure. Do I try to get my blog post ranked for that keyword and directlink to a cpa or do I push my linkjuice to another page of my site reviewing a few products. Every answer is greatly appreciated.