made a site that sees millions - trying to make another

i have a site that does around 3 million page views weekly (went up to 4 mil peak season this year) and want to try and replicate the success of my current site.
The second one I have made features a more modern interface that is easier to digest at face value, whereas my main site that does millions in traffic has a more legacy, older layout that has more clutter in it.

Both of these sites are completely different brands and domains, however they both play the same game. What are some ways i can garner more traffic to the second, newer design without being intrusive and still keeping my main websites userbase? I also want to boost SEO rankings for the second site as its name would make it very easy to gain traffic from completely organic search engine results.

The first website has a unique name so it does excellent well in organic search results, but that's only because its the most popular site out there. Aside from that it mostly gets users from word of mouth, we don't do any advertising whatsoever.

I dont buy it and both your designs don't follow optimized landing page design principles.
1) missing ctr in the hero section.
2) 2 ctr in the hero section you gotta have only 1.

IM Dude said:

both your designs don't follow optimized landing page design principles.
1) missing ctr in the hero section.
2) 2 ctr in the hero section you gotta have only 1.

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i could make it to where the play elements on the right show on all pages, or maybe redesign the homepage? i think the latter would be optimal, ill see if i can do anything about that
> 2 ctr in the hero section you gotta have only 1
2 ctr as in the play button at the top, or the version select? Both of them i can fix; should I get rid of the version select anyways and just make the play page show the version select? or should this option be buried elsewhere in the site, i have an unused version select page aswell


& here's some more numbers to look at, im not just making shit up for fun:

Totally agree, focusing on a single, optimised CTA in the hero section is key for boosting conversions and clarity.

pngcrush said:

at it mostly gets users from word of mouth

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How does it work? How could a website get millions just word of mouth? Would you please enlighten us?

par1tyb1t said:

How does it work? How could a website get millions just word of mouth? Would you please enlighten us?

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basically its a port of a desktop game that kids can play on their school chromebooks instead of doing their classwork. naturally they tell their friends, which tell their friends, which tell their friends, etc.

MajestySEO said:

Totally agree, focusing on a single, optimised CTA in the hero section is key for boosting conversions and clarity.

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ill make some changes when i wake up and see if i can improve anything